What You Need to Know About the Advertising Market this Upfront Season

May 8, 2017

upfront

The 2017 Upfront Season is in full swing. Networks like Discovery, Scripps, A+E, and AMC are already making statements not only with program highlights, but with key data insights, and the role of audience measurement and targeting, as part of the Upfront buying process. Multi-platform is key as well, as it is important to not only understand  linear TV, but how it interacts with an audience’s digital behavior.

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QSR Advertising Starts Strong as Competition Heats Up in 2017

April 4, 2017

This article originally appeared on MediaVillage.com
By James Fennessy

2017 is shaping up to be highly competitive as QSR (quick service restaurant) companies become laser focused on the consumer path to purchase.  As each QSR looks to differentiate and communicate menu, venue and delivery options to a diverse array of consumer targets, SMI reveals that media may be the big winner as advertising spend was up +16% for the first two months of the year, compared to the same period in 2016.

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The Numbers are In: SMI’s Ad Spend Trends to Watch

March 6, 2017

This article originally appeared on MediaVillage.com
By James Fennessy

If we’ve learned anything during the past year, it’s that prognosticators can be wrong.  I’m not disputing that Digital ad spend will surpass traditional television this year; rather, I am cautioning that based on SMI January 2017 results YoY the race may be closer than anyone anticipates.

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Another Win for Sports; Can Entertainment Stage a Comeback?

February 15, 2017

This article originally appeared on MediaVillage.com

By James Fennessy

While 2016 was an anomaly as an Olympic and Election year, there is an undercurrent in the marketplace that ad spend in 2017 may be uncertain in a different way with the new, somewhat unpredictable administration in town.  For example, it is possible that ad spend by organizations and associations will continue to grow as “campaigning” may continue even further past the election and pharmaceutical spend may also rise as President Trump has an open relationship with DTC. The political climate aside, with the digital advertising industry fighting concerns ROI is reaching an inflection point it is possible that advertisers will return to television en force, shaking up ad spend even further.

No Big Bump-Up from Olympic, Election Total Spending in 2016 v. 2015

January 30, 2017

This article originally appeared on MediaVillage.com
By James Fennessy

An advertising adrenaline rush from election and Olympic spending wasn’t enough to pull 2016 ad spend growth rates above what was experienced the year before — but it should be noted that 2015 was an exceptional year for spending. At the same time, the media sector that’s been wowing us for years with its ad spend growth — digital — is facing some challenges that are likely to continue through 2017.

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Introducing SMI AccuTV – insight and accuracy into National TV ad spend and cost

November 29, 2016

 

accurate TV ad spendA year ago the team at SMI set a lofty goal to challenge the status quo of advertising cost data and bring greater transparency, initially, to the National TV Market. Over these past twelve months, in became even clearer that the tool we were building was not just important, but vital. The industry has been in the middle of an extensive evolution, and at the forefront is a mandate to be more open and accountable to each other as well as an increasing focus on attribution.

That’s why we developed SMI AccuTV, a superior ad intelligence platform that delivers competitive ad spend and TV cost information in a single platform.

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SMI: New Season TV Revenue Hit With Rocky Trends

November 15, 2016

This article originally appeared on MediaVillage.com

There’s an even more urgent “what happens next?” quality to the television advertising business right now — much more than usual — and it’s related to new findings from Standard Media Index that show the repercussions of some major trends playing out this fall. Continue reading SMI: New Season TV Revenue Hit With Rocky Trends

With Rio Push, The TV Industry is Back on Top

September 27, 2016

olympics2016 has brought a lot of mixed emotions for the TV advertising industry. We saw signs of a revival as some started to question the effectiveness of digital advertising. We then saw a sharp downturn in spend over the summer months (especially July) and projections that digital spend was set to surpass that of TV for the first time ever by the end of the year.

Because of this, as we started digging into the SMI data for August, we weren’t sure what to expect. We knew The 2016 Rio Olympics would make an impact – but with such a tumultuous market, how much of an impact was a big question mark. What we saw was the best August ever recorded.

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SMI: High ROI TV Opportunities Uncovered Through New Data Dimensions

August 31, 2016

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We’re now in a key window of time when advertisers and their agencies have an opportunity to buy high ROI television at exceptional prices. That’s particularly good news, in the wake of an Upfront market that resulted in some healthy CPM price hikes for many broadcast and cable networks.

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Fresh Data on How TV Affects Advertiser Success

June 24, 2016

The NBC Studios

Standard Media Index has revealed some exciting new information that goes a long way to solving one of the biggest quandaries that TV networks currently face: proving the full extent of their importance to advertisers in comparison with digital competitors. The new data show how TV can increase advertiser sales volume when. Budgets removed from TV to fund digital are returned even partially to TV.

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