Here you can access a range of reports which provide the top-line detail you need
to better understand the media advertising landscape and your place within it.
SMI offers individual country-based Category Reports to fill the information gaps now faced by advertisers and marketers worldwide by providing actual Category expenditure data (not estimates) across all Media and Media Sub Sectors.
And SMI’s Global Report details the high level
Media and Category advertising expenditure trends across the countries from which
we collect Agency booking data.
Individual Media Reports are also available, but only with the purchase of a Category report.
More detail on all Reports and pricing options is available below:
As such, SMI’s Category Reports answer the following questions
What was the total amount spent by my Category across each of the eight major Media and their 33 Media sectors last month?
Based on that information, has my company under/over spent relative to my Category in each Media and Media sector? Do I need to increase my expenditure to ensure my share of voice is maintained at current levels?
How does that total Category expenditure compare to the level of bookings for my Category in the prior corresponding periods? (ie how does Auto’s spend on Consumer Magazines in May 2014 compare to May 2013, May 2012 and May 2011?) SMI provides the historical context in all reports.
How much did my Category contribute to each Media’s total spend for that month?
(ie what share of TV spend was contributed by Retail advertisers in the past month
and how has that changed over time?) Therefore, what is my relative importance to
Within the Digital media, what share of my Category’s total Digital bookings was allocated to the Display Ad Type (format), the Video Ad Type, Mobile Ad Type, Search etc?
From which state-based Agency market is the bulk/least of my Category’s expenditure being derived? (how much of Retail spend, for example, came from Sydney Agencies v Melbourne Agencies. AU Data only.)
SMI collects media Agency expenditure data in 15 countries from our Global media
Agency partners, and currently publishes the data in four of those (US, UK, Australia
and NZ), with more countries due for release later this year.
All data is collected at both the Media and Category level, with global data allocation templates enabling like-for-like analysis across all markets despite local idiosyncrasies.
As a result, all country-based data is rolled into a Global cube from which we have created the SMI Global Report.
SMI’s Global Report includes the following
Definition: All advertising for retailers (including online retailers) that sell a variety of products, which includes department stores, chemists, hardware and discount stores.
Definition: Advertising by all telecommunication companies and groups providing support services to this sector.
Definition: All advertising for general, motor, travel and health insurance companies. Includes health funds.
Definition: Advertising for pharmaceutical products/services funded by pharmaceutical and allied pharmaceutical companies.
Definition: Advertising bought by major skin care, cosmetic and fragrance companies and some allied pharmaceutical groups.
Definition: Advertising funded by travel companies such as hotels, resorts and travel agents. Also includes government-funded transport and country brand advertising and services and advertising by all transport groups ie airlines, rail services and cruise lines.
Definition: All advertising by domestic banks, for their full range of services including personal and home loans, savings accounts, credit cards and wealth management.
Definition: All product-based advertising by individual food producers and manufacturers.
Definition: All advertising for individual retail brands or stores that only sell their own brands.
Definition: All brand advertising by major car manufacturers, excluding their commercial products. Includes advertising on their websites.
Definition: All advertising for businesses that sell a variety of food and alcoholic products, including supermarkets, bottle shops, petrol stations and convenience stores.
Definition: Product-based advertising of individual household supply items by their manufacturer/s.