SMI has built a set of tools that are dedicated to providing the most efficient and accurate means to ingest billions of dollars’ worth of ad spend data in a huge range of formats, various different languages, and currency, and cleanse that disparate data set to produce a single set of pristine data that allows accurate and timely global insights into the global media business that have simply not been possible to date.
Standard Media Index has built sophisticated Data Management Systems to enable structured access. At no time does SMI have access to agency client data. All data resides in secured and audited environments. SMI’s technology in our partner environments cleanse and harmonize millions of transactions every month to provide structured access to hundreds of billions of dollars of media spend across the globe.
Built on state of the art technology and using secure Virtual Private Cloud environments, SMI provides audited security from end to end, flexibility, and the highest levels of system redundancy and uptime.Regional Data Hubs each support multiple countries and provide the foundation for populating the Standard Media Index Global Data Warehouse, from where data is available via a sophisticated set of tools across both web and mobile environments. SMI enable this without any visibility over specific client level data.