Ben Tatta – President, New York, US
Ben brings more than 25 years of traditional and digital media experience to his role at SMI. Prior to joining SMI Ben was co-founder and president of advanced TV analytics company 605, where he played an instrumental role in the formation and growth of the company into one of the top TV attribution companies in the industry. Prior to 605, Ben was President of the media sales division of Cablevision Systems Corporation where he drove unprecedented growth through several key initiatives including the industry’s first system-wide deployment of addressable TV advertising and census-level audience measurement and analytics capabilities. He received a B.A. in Economics from Villanova University.