Standard Media Index - Standard Media Index has the only accurate, actionable ad spend data fresh from the invoicing source, so you can tackle high stakes decisions with confidence.

back to blog

NZ Ad Market Maintains Momentum in April

June 1 st 2016

New Zealand’s media Agency market has continued its strong run of growth in April with SMI’s NZ data showing advertisers grew the size of their media investment by 4.3% in the latest year-on-year period, bringing the total to $74.7 million.

As a result, the market also continues to report a record level of ad spend for each of the calendar and financial year-to-date periods.

In trying to understand the market’s drivers, we can see via SMI’s Product Category ad spend data that over the past financial year the Airlines/Travel Agents market has been by far the strongest driver of ad market growth.

But in April it’s predominantly been the Retail and Government sectors delivering the highest increase in ad spend.

And as we show in the above graph, New Zealand’s advertising market is also highly correlated to business confidence and clearly that intangible factor is also a significant reason for the current strength of the ad market.

Jane Schulze

More Posts

Data to Drive Sales Strategies: New Product Category Ad Spend Data in Australia and New Zealand

When we started SMI in 2009 the goal was to provide structure and clarity to an industry that was historically opaque. And we’ve been lucky to forge relationships with others in the industry, not just in Australia and New Zealand, but across the world, that want to help us provide that transparency. But as the […]

November 8th 2017

Introducing Predictive Ad Earnings Forecasts for FB and GOOGL

Today, we’re extremely excited to share our new Ad Earnings Model with everyone. In short, it’s a new, predictive data point that helps investors understand the fundamental performance of key media companies, such as Google and Facebook, to assess near and long-term potential upside. It works by taking the real ad spend in our Core […]

October 25th 2017

NFL Sees +2% YoY Growth in Ad Revenue Across Televised Games in September

When the NFL season kicked off in September, after a somewhat tumultuous 2016-2017 NFL season in terms of ratings and player scandals, there was much discussion around how advertiser participation would stack up in the new 2017-2018 season. Analysis of our September data, gives us an answer that question – advertisers have stuck around, but […]

October 23rd 2017