SMI’s expanded NZ product category ad spend dataNovember 9th 2015
SMI’s commitment to product development has now seen us add significant improvements to our New Zealand data, with the refinement of key categories resulting in eight new product categories made available from the September data release.
Each of the travel, automotive and banking/finance categories – which are consistently among NZ’s five largest-spending categories – were improved by being split into more discrete and valuable data pools.
And these have yet again highlighted never-before-seen differences among key verticals, with the differences within the travel category especially interesting.
With the former travel category now split into two new categories: tourism/accommodation/travel products and airlines/travel agents/websites we can now clearly see how these growing categories create differing media plans.
While both are strong supporters of the free-to-air TV and pure content sites media in New Zealand, from that point their media plans vary markedly.
The larger airlines/travel agents/websites category has its next largest spend with social networking sites and is also a large supporter of national radio.
In contrast, the tourism/accommodation/travel products segment has dramatically grown its search spend in the past calendar year, making it a larger media for these advertisers than the next largest of posters/billboards, while social networking ranks as its third largest.
But the one common element among these categories is they are both on strong growth trajectories, with the airlines/travel agents/website category growing ad spend 24% in the latest CYTD to $46.3 million and tourism/accommodation/travel products lifting spending 38.4% to $10.3 million.
More detail on the key media sector splits and growth trends for these categories is shown on the charts below.
For more information or subscription queries, please contact SMI’s Australian/NZ Managing Director Jane Schulze at firstname.lastname@example.org
Data to Drive Sales Strategies: New Product Category Ad Spend Data in Australia and New Zealand
As the advertising industry evolves, we’ve realized that there is still more that can be done to shed light on what’s happening in the advertising industry. And clearly, the next area of the advertising market requiring improvement is that of Product Category advertising expenditure.
Introducing Predictive Ad Earnings Forecasts for FB and GOOGL
We’re extremely excited to share our new Ad Earnings Model with everyone. In short, it’s a new, predictive data point that helps investors understand the fundamental performance of key media companies, such as Google and Facebook, to assess near and long-term potential upside.
NFL Sees +2% YoY Growth in Ad Revenue Across Televised Games in September
In September 2017, compared to September 2016, advertising spend across games on television networks increased by +2% - from $504M to $513M. This reflects in-game advertising, and does not include any revenue from pre - or post-game shows. Across all televised NFL games, commercial load grew by +2%. Meaning if a viewer watched every nationally aired football game, they saw around 15 more minutes of commercials than in Sept. 2016.