SMI Product Category Ad Spend Packages
The market’s most accurate and granular Product Category ad spend data is now available to access, either as a one-off data extract or by subscribing to SMI’s monthly or quarterly Category data sets.
Individual data extracts are provided directly to subscribers along with full graphical detail to illustrate the latest Category trends, while subscribers to the monthly and quarterly data can choose to access the insights through SMI’s Dataminer publishing tool. That option also ensures access to all Category ad
spend history.
Premium features are also availabe, including each Category’s ad spend/share across all media owners and Forward Demand insights. The latter shows the true level of future advertising demand for each category, giving marketers the ability to pace their marketing budgets to their Category trends.
Full details and examples of the base data package and premium inclusions are provided beneath the SMI Category Pricing Calculator. The Calculator provides a quick guide to SMI’s Category pricing, with the final data selection then able to be sent directly to SMI for confirmation.
SMI Category Pricing Calculator
Quickly gain pricing on SMI’s Category ad spend insights using the SMI Calculator. All sub category detail is accessed by clicking on the down arrow next to each Category name. You can also choose between AU and NZ category data by clicking on the Country tab.
Your Total Price *Full package data inclusions and detail on the premium extras are listed below the calculator |
Per Month | Per Quarter |
Automotive Brand
$2720
$2489
$2279
Retail
$2591
$2362
$2155
Insurance
$1618
$1477
$1349
Travel
$1373
$1255
$1151
Food/Produce/Dairy
$1362
$1250
$1154
Restaurants
$1290
$1172
$1065
Domestic Banks
$1196
$1097
$1015
Gambling
$972
$886
$807
Home Furnishing/Appliances
$868
$792
$731
Communications
$818
$747
$682
Other Financial Services
$1417
$1279
$1161
Toiletries/Cosmetics
$1303
$1171
$1054
Movies/Cinema/Theme Parks
$1277
$1149
$1034
Pharmaceuticals
$1114
$1012
$923
Auto Dealers/Parts/Services
$1018
$917
$825
Consumer Electronics
$1344
$1545
$3637
Government
$989
$891
$801
Media
$847
$764
$686
Real Estate
$817
$735
$661
In Home Entertainment
$879
$822
$770
Building
$820
$739
$665
Clothing/Fashion Accessories
$784
$706
$634
Education
$923
$851
$786
Alcoholic Beverages
$962
$896
$836
Business
$717
$646
$581
Specialty Retail
$709
$648
$594
Political Parties/Industry Associations/Unions
$659
$593
$534
Technology
$630
$567
$510
Utilities
$665
$619
$577
Live Entertainment
$548
$493
$444
Charities
$683
$614
$553
Household Supplies
$660
$594
$534
Non Alcoholic Beverages
$539
$485
$441
Sport
$378
$340
$306
Health Care
$469
$432
$399
Recruitment
$287
$258
$232
Seniors/Retirees
$242
$218
$196
Fuel/Gas Products/Suppliers
$204
$183
$165
Agriculture
$202
$200
$200
Boats/Equipment
$100
$100
$100
Motor Cycles/Bicycles
$100
$100
$100
Addons
Category by Owner | |
Forward Pacings |
Your Total Price* *Full package data inclusions and detail on the premium extras are listed below the calculator |
One Off | Per Month | Per Quarter |
Your Total Price *Full package data inclusions and detail on the premium extras are listed below the calculator |
Per Month | Per Quarter |
Retail
$2045
$1840
$1656
Specialty Retailers
$1777
$1599
$1439
Communications
$1591
$1442
$1308
Government
$1489
$1340
$1206
Banking
$1464
$1318
$1186
Automotive Brand
$1289
$1160
$1044
Food/Produce/Dairy
$1286
$1167
$1060
Airlines/Travel Agents
$1126
$1013
$912
Restaurants
$1084
$986
$897
Utilities/Fuel/Energy
$997
$908
$827
Insurance
$1427
$1284
$1156
Media
$1434
$1301
$1181
Building/Construction
$1131
$1018
$917
Cosmetics/Toiletries/Personal Care
$1119
$1007
$917
Tourism/Accommodation/Travel Services
$1082
$984
$895
Alcoholic Beverages
$1024
$931
$848
Consumer Electronics
$990
$901
$821
Non-Alcoholic Beverages
$950
$864
$788
Pharmaceuticals
$865
$788
$720
Real Estate Agents/Developers
$790
$711
$642
Motion Pictures/Cinemas
$933
$840
$756
Household Supplies/Services
$909
$837
$782
Education
$890
$811
$740
Other Financial Services
$794
$715
$643
Home Furnishings/Appliances
$794
$714
$643
Clothing/Jewellery/Fashion Accessories
$750
$675
$608
Business Services/Industrial Services
$628
$575
$527
Health/Medical Products/Services
$633
$580
$531
Auto Dealers/ Parts/Commercial
$477
$429
$396
Gardening/Agriculture
$465
$418
$376
Organisations/Associations
$1051
$946
$851
Computer/Software Companies
$810
$729
$659
Toys/Interactive Entertainment
$749
$674
$607
Entertainment
$768
$711
$660
Other/Miscellaneous
$217
$206
$200
Sports Apparel/Recreation Equipment
$200
$200
$200
Addons
Category by Owner | |
Forward Pacings |
Your Total Price* *Full package data inclusions and detail on the premium extras are listed below the calculator |
One Off | Per Month | Per Quarter |
The SMI Category Data Package Inclusions:
One Off Category Data Extract: Includes two years of monthly ad spend data for one category across all data points shown below.
Monthly Cost: Full monthly data history for an individual category for all data points shown below.
Quarterly Cost: Full quarterly data history for an individual category for all data points shown below.
All individual Category ad spend data will be provided for the data points listed below:
Digital Ad Formats
- Online Video
- Online Display
- Online Audio
- Online Search
All Media
- Total Television
- Total Radio
- Total Outdoor
- Total Digital
- Total Newspapers
- Total Cinema
Outdoor Ad Formats
- Digital Outdoor
- Static Outdoor
Digital Sectors
- Programmatic
- Social Sites
- Search
- Video Sites
- Affiliates
- Content Sites
SMI Premium Category Data Examples:
Category Ad Spend by Owner Spend/Shares:
Details each product category’s ad spend across all major owners, including all Digital media such as Google, Facebook and the Agency Trading Desks. Digital media owner data will also be shown by Digital sector so the Category’s spend on various services, such as ad serving or search, is also provided. The example below shows the changing Q1 Digital media shares of the Insurance Brand/Sponsorship category, but the same view is also available across all media ie including ad spend for TV and radio networks, outdoor businesses and companies in news media.

Category Forward Ad Demand:
SMI creates the forward ad demand data by collecting the confirmed ad spend already in the media agencies’ payment system. The value of this combined total is compared to the same data at the same point in time the previous year to show the overall level of increase/decrease in demand for each individual category and how that differs by major media.
Example: The SMI Forwards highlighted in May 2020 the huge growth in the Pet Food/Products Category’s future media investment through the COVID period, as shown below:

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