SMI Product Category Ad Spend Packages

The market’s most accurate and granular Product Category ad spend data is now available to access, either as a one-off data extract or by subscribing to SMI’s monthly or quarterly Category data sets.

Individual data extracts are provided directly to subscribers along with full graphical detail to illustrate the latest Category trends, while subscribers to the monthly and quarterly data can choose to access the insights through SMI’s Dataminer publishing tool. That option also ensures access to all Category ad
spend history.

Premium features are also availabe, including each Category’s ad spend/share across all media owners and Forward Demand insights. The latter shows the true level of future advertising demand for each category, giving marketers the ability to pace their marketing budgets to their Category trends.

Full details and examples of the base data package and premium inclusions are provided beneath the SMI Category Pricing Calculator. The Calculator provides a quick guide to SMI’s Category pricing, with the final data selection then able to be sent directly to SMI for confirmation.

SMI Category Pricing Calculator

Quickly gain pricing on SMI’s Category ad spend insights using the SMI Calculator. All sub category detail is accessed by clicking on the down arrow next to each Category name. You can also choose between AU and NZ category data by clicking on the Country tab.

Your Total Price
*Full package data inclusions and detail on the premium extras are listed below the calculator
 Per Month Per Quarter
Select data options below that best suit the insights you require
Category
One Off Data Extract
Monthly Cost
Quarterly Cost
Automotive Brand
$2720
$2489
$2279
 
Auto Brand/Sponsorship
$1533
$1380
$1242
 
SUV
$451
$406
$365
 
Light Commercial
$336
$303
$272
 
Micro/Small Cars
$100
$100
$100
 
Sports Cars
$100
$100
$100
 
Heavy Commercial
$100
$100
$100
 
Medium/Large Cars
$100
$100
$100
 
All Automotive Brand
$2720
$2489
$2279
Retail
$2591
$2362
$2155
 
Supermarkets/Convenience Stores
$1020
$918
$826
 
Discount Stores
$210
$189
$170
 
Online Retailers
$210
$189
$170
 
Chemists
$326
$294
$264
 
Department Stores
$197
$177
$159
 
Alcohol Retailers
$178
$160
$144
 
Electrical Retailers
$150
$135
$122
 
Office/Hardware Retailers/Products
$100
$100
$100
 
Garden/Outdoor Living Retailers
$100
$100
$100
 
Shopping Malls/Operators
$100
$100
$100
 
All Retail
$2591
$2362
$2155
Insurance
$1618
$1477
$1349
 
Insurance Brand/Sponsorship
$639
$575
$518
 
Health Insurance
$345
$311
$280
 
Auto Insurance
$161
$145
$130
 
Life Insurance
$141
$127
$114
 
Other Insurance
$132
$119
$107
 
Home/Contents Insurance
$100
$100
$100
 
Travel Insurance
$100
$100
$100
 
All Insurance
$1618
$1477
$1349
Travel
$1500
$1369
$1254
 
Travel Service/Agents
$337
$303
$273
 
Airlines
$289
$260
$234
 
Domestic Travel Marketing
$127
$114
$103
 
International Travel Marketing
$127
$114
$103
 
Ocean Cruise Lines
$150
$135
$122
 
Hotels/Accommodation
$135
$121
$109
 
Rail/Bus/Ferries/Other
$135
$122
$110
 
Auto Rentals/Recreational Vehicles
$100
$100
$100
 
River Cruise Lines
$100
$100
$100
 
All Travel
$1500
$1369
$1254
Food/Produce/Dairy
$1526
$1373
$1235
 
Confectionery/Snacks/Dessert Items
$346
$312
$280
 
Milk/Dairy/Produce/Baked Goods
$293
$264
$237
 
Ingredients/Condiments/Mixes/Seasonings
$259
$233
$210
 
Diet/Health Foods
$157
$141
$127
 
Cereals/Breakfast Foods
$157
$141
$127
 
Meat/Poultry/Seafood
$157
$141
$127
 
Prepared Meals/Frozen Foods
$157
$141
$127
 
All Food/Produce/Dairy
$1526
$1373
$1235
Restaurants
$1953
$1753
$1563
 
Quick Serve Restaurants
$1003
$903
$813
 
Food Delivery Services
$750
$650
$550
 
Casual Dining/Cafes/Bistros/Pubs
$200
$200
$200
 
All Restaurants
$1953
$1753
$1563
Domestic Banks
$4150
$3750
$2450
 
Bank Brand/Sponsorship
$1250
$1000
$750
 
Home Loans
$900
$950
$600
 
Consumer
$900
$900
$500
 
Business/Commercial
$700
$500
$200
 
Savings/Term Deposits
$200
$200
$200
 
Institutional
$200
$200
$200
 
All Domestic Banks
$4150
$3750
$2450
Gambling
$2600
$2550
$2100
 
Wagering Companies
$1500
$1250
$1000
 
Lottery Providers
$600
$900
$800
 
Casinos/Gaming Operators
$500
$400
$300
 
All Gambling
$2600
$2550
$2100
Home Furnishing/Appliances
$2150
$2300
$2000
 
Furniture/Bedding
$950
$900
$750
 
Small Appliances/Electrical Accessories/Other
$500
$800
$600
 
Homewares/Household Fixtures & Fittings (Non-Electrical)
$400
$300
$450
 
White Goods
$300
$300
$200
 
All Home Furnishing/Appliances
$2150
$2300
$2000
Communications
$1900
$1600
$1200
 
Mobile Comms Providers/ Retail
$900
$800
$600
 
Other Comms Services
$500
$400
$300
 
Internet Providers/Services
$500
$400
$300
 
All Communications
$1900
$1600
$1200
Other Financial Services
$1417
$1279
$1161
 
Credit Unions/Building Societies/Small Lenders
$392
$353
$318
 
Wealth Management/Superannuation
$401
$361
$325
 
Credit Cards/Money Transfer
$364
$328
$295
 
Accountants/Lawyers/Advisers
$152
$137
$123
 
Overseas Banks
$108
$100
$100
 
All Other Financial Services
$1417
$1279
$1161
Toiletries/Cosmetics
$1303
$1171
$1054
 
Skin Care
$377
$340
$306
 
Other Toiletries
$247
$222
$200
 
Cosmetics
$207
$186
$167
 
Hair Care Products
$202
$181
$163
 
Oral Care Products
$136
$122
$110
 
Fragrances
$134
$120
$108
 
All Toiletries/Cosmetics
$1303
$1171
$1054
Movies/Cinema/Theme Parks
$1277
$1149
$1034
 
Movies/Cinema/Theme Parks
$1277
$1149
$1034
 
All Movies/Cinema/Theme Parks
$1277
$1149
$1034
Pharmaceuticals
$1114
$1012
$923
 
Supplements/Vitamins
$430
$387
$349
 
Analgesics
$240
$216
$195
 
Other Pharmaceutical Products
$175
$157
$142
 
Skin/Respiratory
$169
$152
$137
 
Pharma Brand/Sponsorship
$100
$100
$100
 
All Pharmaceuticals
$1114
$1012
$923
Auto Dealers/Parts/Services
$1018
$917
$825
 
Auto Dealerships/Websites
$421
$379
$341
 
Auto Accessories/Services/Parts
$391
$352
$317
 
Tyre Companies/Services
$206
$186
$167
 
All Auto Dealers/Parts/Services
$1018
$917
$825
Consumer Electronics
$1150
$1055
$969
 
Smartphones/Portable Electronic Devices
$687
$618
$556
 
TV/DVD/PVR/Gaming Consoles/Streaming Devices
$263
$237
$213
 
Home Theatre Sound/DAB Radio
$100
$100
$100
 
Cameras/Video Recorders/Products
$100
$100
$100
 
All Consumer Electronics
$1150
$1055
$969
Government
$989
$891
$801
 
Government
$989
$891
$801
 
All Government
$989
$891
$801
Media
$847
$764
$686
 
TV Stations/Radio Stations
$438
$395
$355
 
Online Media
$273
$246
$221
 
Newspapers/Magazines
$136
$123
$110
 
All Media
$847
$764
$686
Real Estate
$817
$735
$661
 
Developers/Property Investment
$583
$525
$472
 
Real Estate Agents/Websites
$234
$210
$189
 
All Real Estate
$817
$735
$661
In Home Entertainment
$2300
$1900
$1850
 
Streaming TV
$900
$700
$650
 
Gaming
$400
$300
$250
 
Books
$200
$200
$250
 
Home Entertainment (TV & Film)
$200
$200
$200
 
Music
$400
$300
$300
 
Other Home Entertainment
$200
$200
$200
 
All In Home Entertainment
$2300
$1900
$1850
Building
$820
$739
$665
 
Building Products/Tools/ Equipment
$434
$391
$352
 
Builders/Construction/Additions
$386
$348
$313
 
All Building
$820
$739
$665
Clothing/Fashion Accessories
$784
$706
$634
 
Apparel/Luxury Fashion/Shoes
$402
$362
$325
 
Watches/Jewellery/Accessories/Other
$382
$344
$309
 
All Clothing/Fashion Accessories
$784
$706
$634
Education
$1121
$1100
$880
 
Universities
$521
$500
$430
 
Vocational Training/Other Tertiary
$200
$200
$150
 
Schools (Private/Public)
$200
$200
$150
 
Pre-School/Childcare
$200
$200
$150
 
All Education
$1121
$1100
$880
Alcoholic Beverages
$962
$896
$836
 
Spirits/Pre-Mixers
$389
$350
$315
 
Beer Domestic
$147
$133
$119
 
Wine
$126
$113
$102
 
Beer Imported
$100
$100
$100
 
Cider
$100
$100
$100
 
Sparkling/Champagne
$100
$100
$100
 
All Alcoholic Beverages
$962
$896
$836
Business
$717
$646
$581
 
Business Services
$717
$646
$581
 
All Business
$717
$646
$581
Specialty Retail
$709
$648
$594
 
Sport/Outdoor Goods Retailers
$322
$290
$261
 
Toys/Baby/Children's Products/Stores
$163
$146
$132
 
Optical Products/Retailers
$124
$112
$101
 
Miscellaneous Books/Music Retailers/Other
$100
$100
$100
 
All Specialty Retail
$709
$648
$594
Political Parties/Industry Associations/Unions
$659
$593
$534
 
Political Parties/Industry Associations/Unions
$659
$593
$534
 
All Political Parties/Industry Associations/Unions
$659
$593
$534
Technology
$630
$567
$510
 
Computers/Hardware
$340
$306
$275
 
Computer Software /Services
$290
$261
$235
 
All Technology
$630
$567
$510
Utilities
$665
$619
$577
 
Electricity Services/Gas Services
$465
$419
$377
 
Solar Energy Services
$100
$100
$100
 
Water Services
$100
$100
$100
 
All Utilities
$665
$619
$577
Live Entertainment
$700
$550
$490
 
Stage Shows
$500
$400
$350
 
Galleries/Museums/Festivals/Events
$200
$150
$140
 
All Live Entertainment
$700
$550
$490
Charities
$683
$614
$553
 
Health/Addiction Charities
$336
$302
$272
 
Environment/Social Services Charities
$347
$312
$281
 
All Charities
$683
$614
$553
Household Supplies
$750
$700
$600
 
Household/Cleaning Products
$500
$450
$400
 
Pet Food/Products
$250
$250
$200
 
All Household Supplies
$750
$700
$600
Non Alcoholic Beverages
$800
$850
$700
 
Tea/Coffee
$400
$350
$300
 
Soft Drinks/Water/Juice
$200
$250
$200
 
Sports/Energy Drinks
$200
$250
$200
 
All Non Alcoholic Beverages
$800
$850
$700
Sport
$378
$340
$306
 
Major Sporting Codes
$242
$218
$196
 
Sporting Clubs/Gyms/Other
$136
$122
$110
 
All Sport
$378
$340
$306
Health Care
$469
$432
$399
 
Health Care Products/Services
$369
$332
$299
 
Hospitals (Public, Private, Comm)
$100
$100
$100
 
All Health Care
$469
$432
$399
Recruitment
$287
$258
$232
 
Recruitment
$287
$258
$232
 
All Recruitment
$287
$258
$232
Seniors/Retirees
$242
$218
$196
 
Seniors/Accomm/Services
$242
$218
$196
 
All Seniors/Retirees
$242
$218
$196
Fuel/Gas Products/Suppliers
$204
$183
$165
 
Fuel/Gas Products/Suppliers
$204
$183
$165
 
All Fuel/Gas Products/Suppliers
$204
$183
$165
Agriculture
$202
$200
$200
 
Agricultural Products
$102
$100
$100
 
Agricultural Services
$100
$100
$100
 
All Agriculture
$202
$200
$200
Boats/Equipment
$100
$100
$100
 
Boats/Equipment
$100
$100
$100
 
All Boats/Equipment
$100
$100
$100
Motor Cycles/Bicycles
$100
$100
$100
 
Motor Cycles/Bicycles
$100
$100
$100
 
All Motor Cycles/Bicycles
$100
$100
$100

Addons

Category by Owner
Forward Pacings
Category Data: Insights Report

Your Total Price*
*Full package data inclusions and detail on the premium extras are listed below the calculator
 One Off Per Month Per Quarter

The SMI Category Data Package Inclusions:

One Off Category Data Extract: Includes two years of monthly ad spend data for one category across all data points shown below.

Monthly Cost: Full monthly data history for an individual category for all data points shown below.

Quarterly Cost: Full quarterly data history for an individual category for all data points shown below.

All individual Category ad spend data will be provided for the data points listed below:

Digital Ad Formats

  • Online Video
  • Online Display
  • Online Audio
  • Online Search

All Media

  • Total Television
  • Total Radio
  • Total Outdoor
  • Total Digital
  • Total Newspapers
  • Total Cinema

Outdoor Ad Formats

  • Digital Outdoor
  • Static Outdoor

Digital Sectors

  • Programmatic
  • Social Sites
  • Search
  • Video Sites
  • Affiliates
  • Content Sites

SMI Premium Category Data Examples:

Category Ad Spend by Owner Spend/Shares:
Details each product category’s ad spend across all major owners, including all Digital media such as Google, Facebook and the Agency Trading Desks. Digital media owner data will also be shown by Digital sector so the Category’s spend on various services, such as ad serving or search, is also provided. The example below shows the changing Q1 Digital media shares of the Insurance Brand/Sponsorship category, but the same view is also available across all media ie including ad spend for TV and radio networks, outdoor businesses and companies in news media.

Category Forward Ad Demand:

SMI creates the forward ad demand data by collecting the confirmed ad spend already in the media agencies’ payment system. The value of this combined total is compared to the same data at the same point in time the previous year to show the overall level of increase/decrease in demand for each individual category and how that differs by major media.

Example: The SMI Forwards highlighted in May 2020 the huge growth in the Pet Food/Products Category’s future media investment through the COVID period, as shown below:

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