Jane Ractliffe

Jane cofounded SMI in 2009 and runs the Australian and New Zealand operations while managing local agency relationships. Jane’s background is in media as a business journalist and media editor for 15 years at Australia’s national newspaper, The Australian. The media industry remains Jane’s passion, but she’s more interested today in how media is assigned in SMI’s data set. She works with SMI’s Agency partners to continually improve data and data reporting in SMI’s Media and Category reports.