Standard Media Index - Standard Media Index has the only accurate, actionable ad spend data fresh from the invoicing source, so you can tackle high stakes decisions with confidence.


After windfall revenues in 2016, the advertising market continued to increase by another 3.7% in 2017 to more than $53 billion. Digital was the largest driver of the growth, increasing 12%. Meanwhile, national television dropped 3% in 2017; however, that was in comparison to the prior year which included the Summer Olympics and the Presidential election — both big moneymakers for the networks.