Standard Media Index - Standard Media Index has the only accurate, actionable ad spend data fresh from the invoicing source, so you can tackle high stakes decisions with confidence.

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After windfall revenues in 2016, the advertising market continued to increase by another 3.7% in 2017 to more than $53 billion. Digital was the largest driver of the growth, increasing 12%. Meanwhile, national television dropped 3% in 2017; however, that was in comparison to the prior year which included the Summer Olympics and the Presidential election — both big moneymakers for the networks.