Standard Media Index - Standard Media Index has the only accurate, actionable ad spend data fresh from the invoicing source, so you can tackle high stakes decisions with confidence.


Marketers spent $2.42 billion on in-game NFL commercials in 2017, a 1.2 percent decline from the previous regular season, according to Standard Media Index, which tracked outlays at NBC, CBS, Fox and ESPN. Ad spending had increased the two previous seasons.