Standard Media Index - Standard Media Index has the only accurate, actionable ad spend data fresh from the invoicing source, so you can tackle high stakes decisions with confidence.


SMI said that while revenue did increase slightly, there was also an increase in makegoods (or audience deficiency units) across all TV networks that air NFL games. In September last year, ADUs accounted for 13% of all spots, and in September this year, that figure rose to 20% of all spots.