Standard Media Index - Standard Media Index has the only accurate, actionable ad spend data fresh from the invoicing source, so you can tackle high stakes decisions with confidence.


Ad spend on NFL games in September increased 2 percent from the year prior, according to new data from Standard Media Index. According to SMI, which tracks 70 percent of national ad spending from global and independent agencies, ad load in NFL games has jumped 2 percent, accounting for around 15 more minutes of commercials overall than in September 2016.