Standard Media Index - Standard Media Index has the only accurate, actionable ad spend data fresh from the invoicing source, so you can tackle high stakes decisions with confidence.

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Based on ad spending from October to September, Standard Media Index saw the 2015-16 national broadcast and cable TV Upfront generated $14.5 billion in ad dollars for the primetime daypart. The most recent period, October 2016 to March 2017, saw an increase of +1% in primetime Upfront buys compared to the same time period.