Standard Media Index - Standard Media Index has the only accurate, actionable ad spend data fresh from the invoicing source, so you can tackle high stakes decisions with confidence.


Based on ad spending from October to September, Standard Media Index saw the 2015-16 national broadcast and cable TV Upfront generated $14.5 billion in ad dollars for the primetime daypart. The most recent period, October 2016 to March 2017, saw an increase of +1% in primetime Upfront buys compared to the same time period.