Rick has been a leader in the world of advertising analytics for more than 20 years. He ran research and product teams at DoubleClick, Google, Marketing Evolution and Viant. He is known for his passion to improve advertising measurement. That includes as an entrepreneur, founding an ad performance measurement company Central Control, as well as current industry roles including Vice Chair for the US of I-COM, a global forum for marketing science, moderator of the influential Research Wonks industry discussion community, and “Research Affiliate” of the Advertising Research Foundation.
A former Ad Age reporter and book author (“Net Results” and “Net Results.2”), he is a recipient of the Advertising Research Foundation’s “David Ogilvy Award,” among other distinctions. He holds a BA from Columbia University.