Leadership Team

Our Aussie roots shine throughout our corporate culture. We maintain the same can-do attitude SMI was founded with, arriving to work every day willing to break the mold to help our partners and clients navigate the shifting sands of the advertising markets—wherever they are.

We currently have four international offices; one in Australia, Madrid, London and New York City. Each office is packed with a diverse team of employees, each with a passion for building relationships with our clients and partners. Of course, we all like numbers too.

Interested in working with us?

We are always looking for good talent. If you think you have what it takes, visit our careers page.

James Fennessy SMI CEO

James Fennessy – Global CEO, New York, US

Prior to taking on the CEO role in Jan. 2016, James was Chief Commercial Officer for SMI where he was responsible for all global revenue and agency partnerships. Before SMI, he was CEO in Asia Pacific for one of the world’s leading sales effectiveness consulting groups. Originally from Melbourne, Australia James began his media career with News Corporation where he held senior sales roles in Sydney and in Hong Kong. He has spent 15 of the last 20 years living in Asia and the United States.

Ben Tatta – President, New York, US

Ben brings more than 25 years of traditional and digital media experience to his role at SMI. Prior to joining SMI Ben was co-founder and president of advanced TV analytics company 605, where he played an instrumental role in the formation and growth of the company into one of the top TV attribution companies in the industry. Prior to 605, Ben was President of the media sales division of Cablevision Systems Corporation where he drove unprecedented growth through several key initiatives including the industry’s first system-wide deployment of addressable TV advertising and census-level audience measurement and analytics capabilities. He received a B.A. in Economics from Villanova University.

Susan Yacoub – VP, Finance and Admin, New York, US

Susan joins SMI with over 15 years in finance, ten of which have been in senior roles in SaaS companies. She was with CareerBuilder during the peak of their global expansion, including five years in London where she spent her time working on acquisitions and earning an MBA from London Business School. These experiences gave her a new appreciation for the operations of entrepreneurial businesses, first leading her into consulting, and eventually to SMI. Susan hails from Chicago but has spent time living on both coasts.

Sandro Camarão – SVP, Product, Data and Insights, New York, US

Sandro joined SMI after spending almost two decades leading product development, advertising operations and data intelligence throughout the digital media landscape. His wealth of industry expertise demonstrates itself through a career-long track record of success creating SaaS ad delivery platforms, identity management platforms, and media planning and measurement tools across blue-chip and start-up companies, including Triad, BrightLine, JOGO and Cablevision.

Darrick Li – VP, Sales and Client Service, Canada

Darrick joins SMI bringing over 12 years of digital media experience. Prior to SMI, Darrick held a senior role at Comscore, Inc., working with the leading agencies, publishers and marketers in the broadcast, digital media, and advertising industry. His unwavering work ethic and ambition to become a great storyteller led him to be a part of the Marketing faculty at Seneca College, teaching with the Social Media graduate certificate program.

Jason Keown – VP, Marketing, Toronto, CAD

Jason is a senior marketing executive who has worked with large corporations to lead their marketing strategies and embrace digital disruption. With proven success across diverse industries, Jason champions a focus on the customer and provides performance Marketing efforts that properly leverage data to drive outstanding business results.

Alberto Leyes

Alberto Leyes – Managing Director, EMEA

Alberto has an insatiable passion for working in media. He started his career working as a news editor for Telecinco after graduating in Journalism, and then later with an MBA from Fordham Graduate School of Business in New York. At SMI, Alberto spearheaded the deployment of AccuTV, and has played an important role in the rollout of data across the UK, Ireland, Germany, Spain, France, Belgium, Netherlands, and Greece. His goal is to combine his communications background with his affinity for business analytics to tell stories with data.

Jane Schulze Ractliffe

Jane Ractliffe (nee Schulze) – Managing Director, Sydney, AUS

Jane cofounded SMI in 2009 and runs the Australian and New Zealand operations while managing local agency relationships. Jane’s background is in media as a business journalist and media editor for 15 years at Australia’s national newspaper, The Australian. The media industry remains Jane’s passion, but she’s more interested today in how media is assigned in SMI’s data set. She works with SMI’s Agency partners to continually improve data and data reporting in SMI’s Media and Category reports.

Michael Wiggins

Michael Wiggins – VP, Technology, New York, US

Michael has spent the last twenty years building software solutions across industries. He has designed and built network simulation models for the defense industry, tracked international inter-bank loans, and designed international web based data collection systems. Michael’s introduction to the media industry was as technology lead for Asia-Pacific’s largest independent media consultancy.

Aubrey Hodges

Aubrey Hodges – VP, Sales, New York, US

Aubrey has spent the last ten years spearheading sales for firms focused on datasets, fundamental research and idea generation for hedge funds, asset managers and long-only investors. Prior to joining SMI, Aubrey was a Director for a leading advisory and emerging markets data and research firm located in New York. Aubrey’s media fluency stems from working with TMT focused investors in New York, London and Shanghai as well as time spent working at Thomson Reuters where he was responsible for developing commercial opportunities for the firm. He started his career on the buy-side in the asset management group at U.S. Trust.

Andy Gibs – VP, Client Strategy and Partnership, New York, US

Andy has been passionate about helping his clients achieve their goals and KPIs for more than 15 years. He brings this passion to SMI from several customer centric companies such as Hitwise, Nielsen, Marchex, and most recently iSpot.tv, where he supported many of the top brands who advertise on TV today. Andy earned his Master’s Degree from Columbia University and his Bachelor’s Degree from Syracuse University.

Priya Singh

Priya Singh – VP, Data Operations, New York, US

Priya brings years of media agency experience to SMI. Her media background has grown from the development and use of strategic communication plans for clients such as Exxon Mobil, Office Depot, Merck & Co, Volvo, and Oppenheimer Funds. Her knowledge of the agency planning and buying processes has made her a valuable resource in product development, building relationships with agency partners, and in understanding client businesses.

Jerrold Jackson, PhD – VP, Data Strategy, New York, US

Jerrold brings over 12 years of experience designing and building data-driven products across a variety of industries. Some of his prior work includes building novel credit default models for financial institutions, risk management strategies to monitor portfolio performance, custom algorithms to auto-price tickets on behalf of brokers across secondary markets, data pipelines and predictive models that drive healthcare reimbursement, and anomaly detection models at a leading global market research firm to track trends in consumer spending behavior. At SMI, Jerrold leads the development of analytics driving new digital products, along with strategies to create data and process-focused efficiencies in existing SMI products.