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Harness data to master the market.

SMI has the most accurate data when you need it to maximize returns. Fully understand how events and trends across the world are affecting your portfolio so you can make informed investment decisions and beat the market.

Trend
Spotting

Refine your portfolio with real data insights.

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Quarterly
Forecasting

The next best thing to a crystal ball.

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Categories

Analyze data by category and subcategories to easily create a balanced portfolio

Forecasting

Mitigate the risk of future events and changing economies with forecasted data

Cross-Platform

Gather insights across the entire media landscape for a complete picture

Custom Reports

Request in-depth, actionable research for specific industries or companies

Market Insights

Find key trends highlighted in a syndicated, monthly report around leading listed media stocks

Upfront Analysis

Follow TV investments during the Upfront season to determine health of the market

Data at critical mass.

SMI Market Insights

Our magic is in our method.

Real Spend

We source actual ad spend from 5 of the 7 major media buying holding companies, across the globe. No estimates, no smoke and mirrors.

Real Time

We keep our data up to date. Our ad spend and precise unit costs across all media are cleansed and aggregated two weeks after every month.

Real Insights

What do you need to know? Choose from hundreds of different reporting dimensions to power thousands of unique insights on your own, or work with our experienced analytics team.

Real Results

Make big-ticket decisions with assurance. SMI’s actionable, cross-media intel gives you the edge in a competitive marketplace.

So, what's in our toolbox?

By combining our real ad spend with key market triggers, we have developed a proprietary model that forecasts quarterly earnings for major media companies. SMI’s Quarterly Forecast, which is updated monthly, gives a highly accurate predictive view of the advertising market, enabling investment decisions before your competitors, and well in advance of reported earnings.

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Our Core product provides a cross-platform view of ad spend data by tracking the flow of advertising dollars across 6 media types and 40 subtypes. It's the largest pool of real advertising spend, enabling the ability to make important portfolio decisions based on real market trends.

Cross-Platform

Monitor ad spend on 65K+ individual platforms, for better trend spotting

Granularity

Combine 24+ dimensions with 6 media types and 40 media subtypes

Historical analysis

SMI datasets date back to 2009 offering accurate, historical trends

Media Owners

View ad spend across all networks and platforms for a complete picture of a company's ad revenue

Ad Categories

Follow where advertiser categories are spending money, and at what frequency

Digital trends

From social to search to video, to the next Facebook, real ad spend all in one place

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AccuTV gives the only clear 360-degree picture of 100% of US National TV ad spend available, offering industry trends, network market share and pricing data all in one place.

Ad Subcategories

38 product categories and 108 product subcategories (like wine and spirits, or beer)

Cost Trends

Actual spots across genres and networks to monitor potential areas of investment

Market Share

Easily view share of ad spend by categories,network and TV owners

Growth Drivers

Visibility into new programs and special events influencing market changes

Makegoods

The ability to see a network’s performance based on their commercial load

Brand level

Get highly accurate ad spend estimates for all non-SMI pool advertisers

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