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Advertisers urge bans to drop COVID blocks as industry braces for downturn

Author: Zoe Samios
Publication: Brisbane Times

Australian media companies have urged brands and advertising agencies to stop blocking digital advertisements that appear around COVID-19 news articles as the industry faces its biggest downturn in decades.

Industry association IAB Australia, which represents digital publishers including News Corporation and Nine Entertainment Co, last week said changes to stop ads from appearing around around topics such as “crisis”, “COVID-19” and “coronavirus” could result in big advertisers ending up on less reputable websites. The push was backed publishers including Guardian Australia, Daily Mail, Pedestrian TV and News Corp.

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