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National TV Market March and First Quarter 2020: Covid-19 begins to bite
May 4, 2020
The effect of Covid-19 on advertising and media industries were first felt with the final three weeks of March, impacting the revenue of the month and to a lesser extent first quarter 2020. SMI’s AccuTV Broadcast Report for the month and quarter point this out. James Fennessy, the CEO of Standard Media Index says, “In March we began to see the impact of Cov-19 on the advertising marketplace. SMI with its unique ability to accurately measure the ad marketplace, will be able to know not only how deep the eco...

January National TV Numbers Hold Up Despite Ratings Falls
March 9, 2020
Strong NFL and College Football results, coupled wit...

MSNBC Has a Breakout Year with Advertisers in 2019
March 9, 2020
The three cable news networks have been a popular destination with viewers in recent years, especially MSNBC. Analyzing ad intel from Standard Media Index confirms their popularity...

The Power of Three: Merger and Ad Spend Shifts Revealed in New Data From SMI
January 23, 2020
According to the Rule of Three in economics, all industries mature into three dominant competitors. And that’s certainly evident in the linear TV business. Between them, ViacomCBS, NBCUniversal Media and The Walt Disney Co. now have a 55% share of all ad revenue on National broadcast and cable TV channels

Major Marketers Up 6% on a Two-Year CAGR Basis
June 10, 2019
SMI Releases Market Actuals Through April 2019 and Updated Media Forecasts Through 2023 (Two-year comparison shown to avoid year ago Olympics)...

SMI's 2018 Entertainment Marketplace Summary 2018
March 14, 2019
Please see SMI's 2018 Entertainment Marketplace Update to see an aggregate and detailed review of entertainment programming during 2018.  Subscribing clients to the Report can vie...

Q3 2017 National TV Index
February 25, 2019
2017's summer Olympic games made for an interesting year-over-year comparison when looking at how TV performed in Q3 2017....

Guide to the Upfronts 2017
January 23, 2019
Navigating the upfronts can be a difficult business — especially with limited or inaccurate information. Simply fill in your details below and we’ll send you a free Guide to th...

National Advertising Market Gains 7% in October
November 28, 2018
Standard Media Index, the most trusted source of ad pricing and revenue data, announced that the national advertising marketpl...

National Television Maintained YoY Revenue for 2017-18 Broadcast Season
October 30, 2018
Data from the new and improved AccuTV shows that during the full 2017-18 Broadcast Season, excluding the quadrennial Winter Olympics and World Cup, National TV maintained revenue of $45.5 Billion.  This is the same as the prior year, despite declining audiences and continued pressure from Digital.

Standard Media Index and Nielsen Establish New Relationship to fuel SMI’s AccuTV with Nielsen Ad Intel Data
October 15, 2018
Standard Media Index (SMI), the most trusted data company in media pricing, is becoming even more accurate thanks to a new agreement with Nielsen.

National Advertising Market Gains 10% in July
August 27, 2018
Standard Media Index, the only advertising intelligence firm to source detailed and complete data directly from the major a...

National Advertising Market Gains 5% in Q2
July 23, 2018
Standard Media Index, the only advertising intelligence firm to source detailed and complete data directly from the major agen...