Insights

On February 3, 2022, Standard Media Index collaborated with The Association of Canadian Advertisers (ACA) on a webinar to look back at what 2021...

In this session from the Future of TV Advertising Canada Forum, Darrick Li, Managing Director of Standard Media Index, looks at the driving factors to the ad market rebound in Canada.

In this session from the Future of TV Advertising Canada Forum, Darrick Li, Managing Director of Standard Media Index, looks at the driving factors to the ad market rebound in Canada.

The NFL season kicked off on schedule on September 9th, and networks hope it will be business as usual on the ad front.

In this session from the Future of TV Advertising Forum, Ben Tatta, President of Standard Media Index, looks at the business side behind the explosion of AVOD services. SMI reports the actual investment trends for ad-supported services, including the CPMs they are commanding.

In an increasingly fragmented video landscape, the NFL continues to be a juggernaut that generates billions of dollars in ad revenue for their cable and broadcast partners each year.

SMI’s upfront/scatter report provides insight on where and when national TV ad dollars were allocated by programming genre and by broadcast or cable TV, during the first quarter (Oct-Dec 2020) of the 2020-21 broadcast season.

After more than three months, live sports returned to the delight of fans, publishers and advertisers. Starting in late July, three of Canada’s most popular team sports; hockey, basketball and baseball were back in action. After a dismal second quarter, caused by the lack of sports, this could not happen fast enough for the advertising marketplace.

The effect of Covid-19 on advertising and media industries were first felt with the final three weeks of March, impacting the revenue of the month and to a lesser extent first quarter 2020. SMI’s AccuTV Broadcast Report for the month and quarter point this out. James Fennessy, the CEO of Standard Media Index says, “In March we began to see the impact of Cov-19 on the advertising marketplace. SMI with its unique ability to accurately measure the ad marketplace, will be able to know not only how deep the economic slowdown will be, but also when the ad marketplace will rebound”.

Standard Media Index’s (SMI) just released January data show the six major broadcast networks (ABC, CBS, Fox, NBC, Telemundo and Univision), collectively pulled in $1.5 billion in gross ad revenue, a year-to-year increase of 4%. Cable snagged slightly over $1.8 billion in gross ad revenue for the month, a decline of 4.4% when compared to January 2019. Overall, total national television gross revenue fell by a modest 1.2%.

The three cable news networks have been a popular destination with viewers in recent years, especially MSNBC. Analyzing ad intel from Standard Media Index confirms their popularity...

According to the Rule of Three in economics, all industries mature into three dominant competitors. And that’s certainly evident in the linear TV business. Between them, ViacomCBS, NBCUniversal Media and The Walt Disney Co. now have a 55% share of all ad revenue on National broadcast and cable TV channels