Decision Grade Ad Expenditure and Pricing Data

Standard Media Index is the most trusted source of advertising expenditure and pricing data in the marketplace. SMI accesses actual spend from the world’s largest media buying groups, as well as leading independents, and then organizes that data to create a clear, granular, and easy-to-use database for our clients and agency partners.

Depending on the market, SMI captures between 70 and 95% of all agency spend. By aggregating it, SMI offers detailed ad intelligence across all media types, including Television, Digital, Out-of-Home, Print, and Radio. Data can be broken down by unit cost, media owner, ad type, buy type, advertiser product category, and other dimensions based on your specific needs.

Our data supports insights covering 34 countries around the world

Clients use SMI data to determine media mix models, create competitive benchmarks, and gain visibility into pricing level data. The data also allows them to understand marketplace trends on a product category level, evaluate ROI of tentpoles and sporting events, and break out ad formats by media type to highlight the effectiveness of different kinds of placements.

Our data supports insights covering 34 countries around the world – and that number is growing.

Our Data Supports


Compare your agency’s spend with the marketplace to gain new business


Cross-platform view of revenue, competitive positioning


Category benchmarking to gauge market position and uncover media opportunity


Uncover signals about media companies’ fundamental performance


Help create true lifetime value for owned content using real-world ad spend

How can SMI data help your business?

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