Decision Grade Ad Expenditure and Pricing Data
Standard Media Index is the most trusted global source of advertising spend and pricing data. SMI captures actual billings data from the world’s largest media buying groups and leading independents and then harmonizes it into a highly granular and structured data-set that is used by clients and agency partners to achieve unparalleled levels of ad intelligence and analytics.
Our product suite
The media industry is an increasingly opaque market, which is creating enormous challenges for publishers, brands, and agencies. Traditional media measurement systems for audience and advertising activity are being disrupted and facing serious issues with the fast-moving and incredibly dynamic rise of Digital. Standard Media Index has the answer, with our suite of specialized products to meet your specific needs.
SMI Core Data captures the actual spend of up to 95% of national advertisers, to provide a complete monthly view of the market size, investment share and category performance. Core Data delivers detailed ad intelligence across all media types, including Television, OTT, Digital, Out of Home, Print, and Radio.
For a full market picture of Television Ad Revenue, AccuTV delivers a complete view and key metrics including spend by Program Name, Unit Cost, Buy Type, Paid Spot Count, ADU volume, and product category investment, and provides exclusive insight into TV media industry trends.
Pricing Intelligence Suite
To address the growing industry demand for an accurate and unified cross-screen pricing metric, SMI provides unprecedented Ad Market Pricing Intelligence Tools including Granular Digital Video CPM reporting and Impression Based eCPM metrics for Linear TV.
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