Those other media

measurement companies?

DECISION-GRADE AD SPEND DATA

They have inflated

numbers based on rate

cards and estimates.

DECISION-GRADE AD SPEND DATA

Only Standard Media Index

provides ad spend data sourced

from real agency invoices.

DECISION-GRADE AD SPEND DATA

Don’t make business decisions

with inferior data. Rely on data

straight from the source.

DECISION-GRADE AD SPEND DATA

Who We Are

Standard Media Index is the most trusted source of advertising pricing and spend data in the marketplace. SMI accesses actual invoices from the world's largest media buying groups, as well as leading independents, and then organizes that data to create a clear, granular, and easy-to-use database for our clients and agency partners.

Depending on the market, SMI captures between 70 and 95% of all agency spend. By aggregating it, SMI offers detailed ad intelligence across all media types, including Television, Digital, Out-of-Home, Print, and Radio. Depending on the market, data can be broken down by unit cost, media owner, ad type, buy type, advertiser product category, and other dimensions.

Who We Help

Publishers

Gain insights about competitor revenue and pricing across platforms to grow your share of ad dollars.

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Content Owners

Determine the ad revenue earned on your content based on how it is distributed.

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Brands & Consulting Firms

Access competitive benchmarking to increase marketing effectiveness.

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Investment Managers

Leverage data to uncover signals about media and Internet companies’ fundamental performance.

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Agencies

Compare your agency’s spend with the marketplace to gain new business and improve client retention.

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Contact us to find out more