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In Second Quarter 2020 the Ad Marketplace Bottomed Out in 5 Anglo Markets, Standard Media Index Ad Spend Data Finds
September 15, 2020
In second quarter 2020 the full impact of the COVID pandemic on the ad marketplace was felt globally. According to Standard Media Index (SMI), second quarter ad spend dropped by an average of -37.1% across five major Anglo markets, the United States, Canada, United Kingdom, Australia and New Zealand, year-over-year. SMI reports ad spend declines had continued and even accelerated throughout second quarter after the pandemic first hit in mid-March. T...

Major Marketers Up 6% on a Two-Year CAGR Basis
June 10, 2019
SMI Releases Market Actuals Through April 2019 and Updated Media Forecasts Through 2023 (Two-year comparison shown to avoid year ago Olympics)...

SMI Launches NZ’s First Monthly Digital AD Format Data
April 1, 2019
STANDARD Media Index and its NZ...

National Advertising Market Gains 7% in October
November 28, 2018
Standard Media Index, the most trusted source of ad pricing and revenue data, announced that the national advertising marketpl...

National Advertising Market Gains 10% in July
August 27, 2018
Standard Media Index, the only advertising intelligence firm to source detailed and complete data directly from the major a...

National Advertising Market Gains 5% in Q2
July 23, 2018
Standard Media Index, the only advertising intelligence firm to source detailed and complete data directly from the major agen...

National TV Jumps 4% in April
June 4, 2018
Standard Media Index, the only advertising intelligence firm to source detailed and complete data directly from the major agency holding groups, unveiled national advertising revenue figures for April.  National TV increased ad revenue 4% in April YOY, with Cable up 6% and Broadcast flat. These figures exclude the NCAA Basketball Final Four Semifinals, which took place in April last year and in March this year.

SMI Australia Launches World First Outdoor Ad Format Data
May 2, 2018
AUSTRALIA’S media Agency market has scored another world first, with Standard Media Index today releasing the first ad spend for Outdoor Ad Format (Static v Digital) ad spend...

National Ad Market Jumps 8% in February, Excluding Olympics
March 26, 2018
National TV Up 7.6% with Sports & Cable News Delivering All Gains Standard Media Index, the only advert...

US Ad Market Roars into 2018 by Jumping 10.8% in January
February 23, 2018
The total US ad market grew by 10.8% in January 2018 compared to January 2017, driven by significant gains in National Television and Digital platforms.

NFL Ad Spend Declined -1.2% in 2017 Regular Season
January 25, 2018
Advertising revenue during in-game NFL programming declined -1.2% during the 2017 regular season, earning a total $2.42 Billion dollars, according to ...

US Ad Market Grows by 3.7% in 2017 - Ad Spend on National TV Drops, While Digital, OOH, and Radio Grow
January 23, 2018
Through the entirety of 2017 (Jan. – Dec.), the advertising market grew 3.7%. Digital led the growth with an 11.9% increase. TV fell -3%, while Radio rose 5.9% and Out-of-Home rose 4.6%.

US Ad Market Has a Strong November - Digital, National TV, OOH and Radio All See Growth
December 20, 2017
In November 2017, the total advertising market was up +5%. Digital continues to increase with +9% more spend in the month.