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Digital Video Shines Amid Pressures on Media Spending: SMI’s Ben Tatta
February 22, 2021
The media marketplace has become much more fragmented as media and technology companies launch digital video services to lure viewership on conne...

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Premium OTT Now Equal to Non-Premium Digital
February 18, 2021
Premium OTT ad dollars in the U.S. have been trailing YouTube/Facebook video for years, but finally caught up in Q4 according to Standard Media Index (SM...

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Canadian viewers grumble while the ad industry cheers
February 6, 2021
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Why Canadians Can't Watch Most American Super Bowl Commercials
February 6, 2021
Hint: the Supreme Court of Canada, Sen. Marco Rubio and the NFL itself all share part of the blame Once upon a ti...

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NFL Regular Season Ad Revenue up 5%
February 5, 2021
CBS, Fox see gains: NBC, ESPN down...

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Anglo Media Markets Lost Nearly $8 Billion In 2020
February 4, 2021
Like much of the rest of the world, the 2020 pandemic-influenced ad recession had a pronounced impact on all of the major Anglo markets -- the U.S., U.K., Canada, Australia and New...

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Canadian ad market hardest hit as 2020 spend shrank 19%
February 3, 2021
NEW YORK — The Canadian advertising market experienced a 19% year-over-year drop in 2020, making it the most Covid-impacted market in comparison wi...

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How NASCAR maintained its TV audience and seeks to grow for the 2021 season
February 3, 2021
NASCAR is one of the few major sports that emerged from last year without significant TV audience troubles. And that’s reason for optimism as the Cup Series regular season beg...

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Ad Spend dropped 8% across key Anglo markets
February 2, 2021
The pandemic contributed to an 8% decline in ad spend across key Anglo markets (the U.S., U.K., Australia, New Zealand and Canada) last year according to Standard Media Index, with...

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US TV Ad Spending Fell 5% in 4Q, SMI says
February 2, 2021
TV ad spending in the U.S. fell 5% during the fourth quarter, according to new data from Standard Media Index. SMI says that overall media spending in the U.S. continues to show...

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SMI Sees Growth in U.S. Ad Spend After 2020 Declines
February 2, 2021
Q4 saw an overall increase of 6% in ad spend as digital officially overtook TV, other traditional ad markets NEW YORK—After being ravaged in the early part of 2020 due to the...

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Will Canada's ad market see a quick or cautious recovery?
February 1, 2021
Experts from SMI share what 2020 ad spend trends say about the market and what advertiser confidence will be like in 2021. To understand where the industry might be going, it he...

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