Press

Information about media spending provides a roadmap for advertising salespeople looking for an advantage in the marketplace. For Michael Falco, executive vice president of revenue management and strategy at Fox Corp., data about categories of industries have been most important amid the disruptions of the pandemic.

SMI has found Australia’s media Agency market has reported softer advertising demand in January as the delayed Australian Open and the continued impact of COVID 19 interrupted the market’s COVID recovery.

The Australian media agency market fell in January, with total ad spend back -7.3% year-on-year following two consecutive months of growth in ...

SMI AU/NZ Managing Director Jane Ractliffe said the strength of Australia’s Television industry meant it has taken far longer than elsewhere for pure Digital media agency bookings to overtake that of Television.

The continuing impact of COVID-19 hit ad bookings in January but future bookings show positive signs across many ad markets

Advertisers spent more on digital than any other media type during January, marking the first time that digital has topped ad spending in Australia.

The ad spend canary has paused for breath in January but forward media agency bookings show further rises ahead in February and March.

Australia’s media agency market has reported softer advertising demand in January as the delayed Australian Open and the continued impact of COVID 19 briefly interrupted the market’s COVID recovery.

Outdoor media took a sudden and hard hit from the pandemic. But the rebound looks just as steep, climbing out of the trough with fresh perspective and a set of strategies.

Southern Cross Austero chief executive Grant Blackley said the radio and television business said JobKeeper subsidies it had achieved their purpose as the company reported a profit of $32.5 million.

The media marketplace has become much more fragmented as media and technology companies launch digital video services to lure viewership on conne...

Shopper Media achieved 8.4% growth in the latest release of the Standard Media Index figures for 2020, bucking the trend for the wider out-of-home category.