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Marketers witholding budgets for the second half of the year: AANA and Ipsos
January 12, 2021
Half of Australian marketers are withholding their budgeted advertising spend as they wait for more stability in the country’s COVID-19 status, new research from Ipsos and the Au...
EXCLUSIVE - Ad spend grows for the first time in two years
December 16, 2020
Ad spend grew for the first time in more than two years in November driven by a boom in television bookings, according to interim numbers from SMI (Standard Media Index)....
Predictions 2021 - Media agencies on the ad spend lift ahead
December 14, 2020
2021 is being billed as a year of lift off following the pandemic, with forecasts showing a substantial rise in ad spend....
Australian marketers play waiting game with 2020 adspend budgets
December 8, 2020
Half of Australian marketers are withholding their budgeted advertising spend for the rest of the year, according to new research from Ipsos and the Australian Association of Natio...
Perspectives - The crisis and the agency model
December 7, 2020
Facing a crisis, our industry rose to the challenge. 2020 was not the year we expected back in January. When the proverbial hit the fan in March, advertisers slammed the brakes on...
SMI - Ad spend picks up in New Zealand
December 4, 2020
Ad spend, as reported by media agencies, is picking up in New Zealand.
SMI (Standard Media Index) data shows the value of advertising booked for November so far equals 72% of th...
New speakers announced for Radiodays Asia Virtual 2021
December 3, 2020
Radiodays Asia, which will take the second edition of this event online for 2021, due to the ongoing pandemic, has announced a new set of speakers.
This virtual event will remain...
Spark Foundry Roars To Top Spot For New Media Wins For October
December 3, 2020
Publicis’ Spark Foundry was Australia’s top performing media agency for the month of October according to the latest data from martech firm R3.
Spark jumped seven positions...
ANALYSIS - A heartening lift in ad spend as brands rush to secure airtime
December 3, 2020
Media agencies are seeing a strong lift in ad spend as brands rush for airtime on TV, andavailability in outdoor and radio.
SMI (Standard Media Index) numbers for October show t...
SMI - ‘We’re through the worst of the COVID crisis’
December 2, 2020
The latest media agency booking numbers confirm Australia’s advertising market emerging from the coronavirus crisis.
The market was down just 4.8% in October, a long way from...
Ad spend down 4.8% in October: ‘Market is well and truly leaving the COVID crisis behind’
December 2, 2020
The media agency-funded ad market was down just 4.8% in October – the lowest decline since September last year – in a development the Standard Media Index (SMI) said indicates...
SMI Data: Footy Grand Finals See Ad Spends Soar For October, As COVID Fears Subside
December 1, 2020
Australia’s media agency market is finally emerging from the COVID crisis, with the latest SMI data showing the market back just 4.8 per cent in October and the forward bookings...