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Standard Media Index expands to Canada
June 4, 2020
CEO James Fennessy says the company, which provides ad spend data across various media, helps make agencies and media owners more competitive....
Ad-Spend Tracker Standard Media Index to Launch in Canada
June 3, 2020
Standard Media Index, a tracker of ad-spending and pricing data that has in recent years become more widely adopted in the U.S., is set to launch its service in Canada.
“For t...
Transparency coming to the costs of advertising in Canada
June 3, 2020
SMI launches in Canada today By Greg O’BrienMOST PEOPLE BUYING or selling advertising w...
Ad Intelligence Firm SMI Expands Agency Pool, Market Coverage Too
June 3, 2020
Standard Media Index (SMI), which has emerged as the market leader in competitive ad-spending intelligence via a “pool”-based system that taps directly into the media-buying pr...
SMI: April media agency bookings fall twice as deep as the GFC
June 1, 2020
Media agency bookings fell 35.4% to $331.13 million in April, according to final numbers from the SMI (Standard Media Index).
The 20th month in a row to record a drop in agen...
SBS weighs up whether to pause wage increases
May 26, 2020
SBS is considering whether to enforce a six month freeze on wage increases following a request from the Australian Public Service commissioner last month.
The public broadcaster...
Bauer is not the only villain on the scene
May 25, 2020
For detractors, the situation is clear. Bauer Media, the German publisher, has not just taken over the local magazine industry, it has wrecked it.
The company, which bought Aust...
Ad slash to boost Seven Network audience
May 25, 2020
The Seven Network is overhauling its commercial offering by cutting ads and shortening breaks during television shows by an average of 30 per cent in a bid to boost its appeal to v...
The Communications Council condemns the use of COVID-19 as excuse for clients to extend payment terms
May 25, 2020
Advertising body The Communications Council has condemned the rising trend of clients extending payment terms for agency services during the COVID-19 pandemic.
The move endorses...
Seven in talks to offload production assets amid cost-cutting drive
May 25, 2020
Seven West Media is in negotiations to offload parts of the in-house production business that makes Home and Away and My Kitchen Rules to Beyond Productions....
Bauer is not the only villain on the scene
May 25, 2020
For detractors, the situation is clear. Bauer Media, the German publisher, has not just taken over the local magazine industry, it has wrecked it.
The company, which bought Aust...
Big TV Network Groups' National Ad Revenues Sink 35% To 50% In April
May 22, 2020
April, the first full month of COVID-19 disruption, witnessed major legacy TV network companies being hit with massive 30% to 50% declines in national TV advertising revenues.
D...