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Ad spend as measured by media agency bookings passed pre-COVID levels in May, with about $300 million in extra investment pumped into the market, according to the latest data from SMI.

SMI recently launched two new products: a digital CPM report for streaming video and a traditional and advanced audience effective cost-per-thousand (eCPM) for linear TV.

Canadian ad market up 83% in May, says SMI TORONTO — After suffering a 51% decline in 2020 compared to 2019, Canadian advertising revenue grew 83% in May 2021 compared to May 2020.

U.S. ad spending continued to rebound in May, according to a new, enriched database from Standard Media Index.

Standard Media Index (SMI), the world’s leading advertising intelligence company, has announced the launch of a new Pricing Intelligence Suite...

Standard Media Index, leading data and analytics company, this week introduced software tools to help compare the cost of streaming video and lin...

In preparation for more sophisticated forms of linear TV advertising sales, syndicated ad-spending research firm Standard Media Index is adding so-called “effective CPMs,” or eCPMs, to its database. The eCPMs are an estimate of the explicit cost of delivering the advertiser’s target audience. They are calculated by dividing the cost of the ad by the actual audience delivered, excluding so-called “bonus weight,” makegoods, etc.

At a time when more ad dollars are shifting from traditional TV to digital video, research company Standard Media Index has developed a new metric that enables buyers and brands to better compare the costs of network and cable to over-the-top. The new metric is effective cost per thousand viewers–eCPM. Brands buy television based on estimates of how many viewers they expect their commercials to reach. Sometimes campaigns exceed those forecasts, sometimes they fall short and, if there’s a guarantee, the brand gets makegood ads to cover the shortfall.

Australia’s advertising spend recovery lagged behind the US, UK, New Zealand and Canada in the first quarter of 2021, as marketing in those four markets returned to pre-COVID-19 numbers.

SMI’s forward bookings detail shows the stronger demand will continue with the early April data up 20% (ex-digital) from last year’s COVID lows.

Standard Media Index found TV spend in March was close to pre-pandemic levels, while OOH continued to wane.

Metro TV advertising revenue growth is running 7% ahead of the same month last year, according to early numbers from Standard Media Index.