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Future-proofing the UK media business with 21st century insights
November 7, 2021
Fragmenting TV audiences means new challenges for marketing insights. The ground truth of our data comes directly from agency invoicing and planning systems, wr...

SMI latest: Tokyo Olympics pushed TV ad spend 42% higher in July
September 2, 2021
SMI reports Covid not impacting future demand, September nearly full! Australia’s advertising market continues its remarkable recovery from the Covid pandemic, reports SMI.

SMI - July ad spend up 40% despite lockdowns
September 1, 2021
Media agency bookings grew 41.8% in July compared to the same month in 2020 – this was the fourth month in a row of growth beyond 40%, as measured by SMI (Standard Media Index).

IAB: Digital advertising records highest double-digit annual growth in 5 years
August 23, 2021
FY21 results show all aspects of digital marketing reported double-digit expenditure increases

SMI - May ad spend smashes through pre-COVID levels
July 1, 2021
Ad spend as measured by media agency bookings passed pre-COVID levels in May, with about $300 million in extra investment pumped into the market, according to the latest data from SMI.

Premium video content command higher CPM’S than linear TV
July 1, 2021
SMI recently launched two new products: a digital CPM report for streaming video and a traditional and advanced audience effective cost-per-thousand (eCPM) for linear TV.

Post-pandemic ad rebound, but TV and radio still trail 2019
June 28, 2021
Canadian ad market up 83% in May, says SMI TORONTO — After suffering a 51% decline in 2020 compared to 2019, Canadian advertising revenue grew 83% in May 2021 compared to May 2020.

Ad spending surges 56% in May, all media except magazines rise
June 18, 2021
U.S. ad spending continued to rebound in May, according to a new, enriched database from Standard Media Index.

Standard Media Index Extends Analytics Capabilities With Groundbreaking Pricing Intelligence Suite Of Products
June 15, 2021
Standard Media Index (SMI), the world’s leading advertising intelligence company, has announced the launch of a new Pricing Intelligence Suite...

SMI Releases Pricing Intelligence Tools for Unified View of CPMs
June 15, 2021
Standard Media Index, leading data and analytics company, this week introduced software tools to help compare the cost of streaming video and lin...

To Make TV Ad Buy Analysis More Effective, SMI Adds 'Effective CPMs'
May 18, 2021
In preparation for more sophisticated forms of linear TV advertising sales, syndicated ad-spending research firm Standard Media Index is adding so-called “effective CPMs,” or eCPMs, to its database. The eCPMs are an estimate of the explicit cost of delivering the advertiser’s target audience. They are calculated by dividing the cost of the ad by the actual audience delivered, excluding so-called “bonus weight,” makegoods, etc.

New SMI Metric Allows Buyers To Compare TV, Digital Video
May 18, 2021
At a time when more ad dollars are shifting from traditional TV to digital video, research company Standard Media Index has developed a new metric that enables buyers and brands to better compare the costs of network and cable to over-the-top. The new metric is effective cost per thousand viewers–eCPM. Brands buy television based on estimates of how many viewers they expect their commercials to reach. Sometimes campaigns exceed those forecasts, sometimes they fall short and, if there’s a guarantee, the brand gets makegood ads to cover the shortfall.