Hearst Magazines Selects Standard Media Index For Digital Print Ad Spend And Pricing Data
December 13, 2021
Publisher will license real-world data, pooled from major holding companies and independents, for vertical spend analysis, competitive intelligence and benchmarking.
Standard Media Index Partners With thinktv To Enhance View Into Canadian Ad Market
October 19, 2021
This alliance will help industry better quantify spend on TV, digital streaming and other media types, through access to actual, real-world and near real-time data.
SMI latest: Tokyo Olympics pushed TV ad spend 42% higher in July
September 2, 2021
SMI reports Covid not impacting future demand, September nearly full! Australia’s advertising market continues its remarkable recovery from the Covid pandemic, reports SMI.
Media agency bookings grew 41.8% in July compared to the same month in 2020 – this was the fourth month in a row of growth beyond 40%, as measured by SMI (Standard Media Index).
SMI - May ad spend smashes through pre-COVID levels
July 1, 2021
Ad spend as measured by media agency bookings passed pre-COVID levels in May, with about $300 million in extra investment pumped into the market, according to the latest data from SMI.
Premium video content command higher CPM’S than linear TV
July 1, 2021
SMI recently launched two new products: a digital CPM report for streaming video and a traditional and advanced audience effective cost-per-thousand (eCPM) for linear TV.
Post-pandemic ad rebound, but TV and radio still trail 2019
June 28, 2021
Canadian ad market up 83% in May, says SMI TORONTO — After suffering a 51% decline in 2020 compared to 2019, Canadian advertising revenue grew 83% in May 2021 compared to May 2020.