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GTCR and Dreamscape Announce Strategic Investment in Standard Media Index
June 2, 2022
Leaders Strategy™ Investment will Drive Innovation and Enhanced Capabilities for Leading Advertising Intelligence Platform...
Premion Selects Standard Media Index for Digital Video Pricing Data for OTT Benchmarking
Podcast CPMs in Canada Reached $28 in 2021, Out-pacing the Pricing of OTT at $20
April 6, 2022
Standard Media Index expands Pricing Intelligence Suite to Canadian market, analyzing $6.3 billion in Canadian market ad spend
Toronto (April 6, 2022)...
Comscore and Standard Media Index Launch First Effective Cost-per-Thousand (eCPM) Metric for National Linear Television Ad Spend
March 17, 2022
Comscore/SMI eCPM solution provides unified metrics for evaluating, planning and optimizing audience-based campaigns on TV...
Hearst Magazines Selects Standard Media Index For Digital Print Ad Spend And Pricing Data
December 13, 2021
Publisher will license real-world data, pooled from major holding companies and independents, for vertical spend analysis, competitive intelligence and benchmarking.
Future-proofing the UK media business with 21st century insights
November 7, 2021
Fragmenting TV audiences means new challenges for marketing insights but provides new opportunities across all media businesses.
Disney Adds Measurement Partner To Boost Streaming Data
October 28, 2021
Disney Advertising Sales struck a deal with SMI to help better understand the Mouse House’s revenue and audience.
Standard Media Index Partners With thinktv To Enhance View Into Canadian Ad Market
October 19, 2021
This alliance will help industry better quantify spend on TV, digital streaming and other media types, through access to actual, real-world and near real-time data.
SMI latest: Tokyo Olympics pushed TV ad spend 42% higher in July
September 2, 2021
SMI reports Covid not impacting future demand, September nearly full! Australia’s advertising market continues its remarkable recovery from the Covid pandemic, reports SMI.
SMI - July ad spend up 40% despite lockdowns
September 1, 2021
Media agency bookings grew 41.8% in July compared to the same month in 2020 – this was the fourth month in a row of growth beyond 40%, as measured by SMI (Standard Media Index).
IAB: Digital advertising records highest double-digit annual growth in 5 years
August 23, 2021
FY21 results show all aspects of digital marketing reported double-digit expenditure increases.
SMI - May ad spend smashes through pre-COVID levels
July 1, 2021
Ad spend as measured by media agency bookings passed pre-COVID levels in May, with about $300 million in extra investment pumped into the market, according to the latest data from SMI.