Standard Media Index is now a Guideline company. Learn more

Standard Media Index.  Don’t Estimate, Know.

Standard Media Index, in conjunction with our agency and brand partners, makes it possible for the industry to have a real-world view into advertising spend by product category, ad revenue to media publishers and digital platforms, media pricing including CPMs, and future-booked commitments.

How We Help

Investment Managers

Investment managers and other financial services organizations to, among other concerns, validate ad spend against stock price, help gauge profitability of publicly traded companies, as well as evaluate strength and weakness of ad sales revenues.

Hear the Signals Before the Market

Leverage SMI data to uncover signals about a company’s fundamental performance, track revenue against consensus estimates, and build better models.


By combining our data with key market indicators, SMI has developed a proprietary forecasting model for Google and Facebook. The SMI Forecast has established a track record that of successfully helping our clients profit by predicting FB and GOOGL’s quarterly ad revenue each quarter within 1% ahead of print.

Track the Advertising Market

Use SMI’s pool and full market data products to track the advertising marketplace by intersecting media publisher, advertiser product category, and media distribution platform. Explore global platforms and media distributors using SMI’s growing list of Pool markets.

Standard Media Index. Don’t Estimate, Know.

Standard Media Index is now a Guideline company

Learn more