Standard Media Index is now a Guideline company. Learn more

Standard Media Index.  Don’t Estimate, Know.

Standard Media Index, in conjunction with our agency and brand partners, makes it possible for the industry to have a real-world view into advertising spend by product category, ad revenue to media publishers and digital platforms, media pricing including CPMs, and future-booked commitments.


Insights delivered by Standard Media Index’s pool of over $6 billion, or 94% of national brand spend, will give much needed transparency and accuracy to what has been a very opaque Canadian market. We provide the media ecosystem with tools and insights to monitor and respond in an incredibly fast-moving and evolving marketplace, reporting on all media types, publishers and categories two weeks after the end of each month.



Client Quotes

Why risk your budget on an estimate?

Standard Media Index.  Don’t Estimate, Know.

Our Products and Services

The media industry is an increasingly opaque market, which is creating enormous challenges for publishers, brands, and agencies. Traditional media measurement systems for audience and advertising activity are being disrupted and facing serious issues with the fast-moving and incredibly dynamic rise of Digital. Standard Media Index has the answer, with our suite of specialized products to meet your specific needs.


SMI Core

Core delivers detailed ad intelligence across all media types, including Television, OTT, Digital, Out of Home, Print, and Radio.


SMI Pricing Intelligence Suite

To address the growing industry demand for an accurate and unified cross-screen pricing metric, SMI provides Ad Market Pricing Intelligence Tools including Granular Digital Video and Audio CPM reporting and impression-based eCPM metrics for Linear TV.


Billing System Data

Ad spend for all media is sourced from agency billing systems and are cleaned and harmonized, providing agencies campaign-level data with comparisons to industry-wide aggregates.

Advanced Digital Planning Data

Digital ad spend data is sourced from agency planning systems to provide greater granularity to billing system data provided by SMI Core. Placement-level analysis allows pool-wide aggregation of ad types, placement methods, types of video, and other digital specific classifications. Clients and other organizations also have access to product category aggregations via SMI Core.

Consulting Services

SMI provides interested clients and one-off project relationships for short term and strategic consulting projects. These have included, but is not limited to, data relationships, project planning, as well as strategic marketplace analytics.

Standard Media Index. Don’t Estimate, Know.

Standard Media Index is now a Guideline company

Learn more