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Santa Claus Is Coming to Madison Avenue: Q4 Is Looking Up!
November 10, 2021
It’s still anyone’s guess how Santa will cope this year with supply-chain breakdowns, pent up consumer demand and the pandemic continuing. But Standard Media Index's forward-bookings data, and the perspective of several industry pundits we interviewed, provide a reason for optimism that advertising is in for a strong 4th quarter. 

Future-proofing the UK Media Business with 21st Century Insights
November 7, 2021
SMI will be bringing its solutions to the UK market soon. SMI’s insights into agency bookings reveal how much advertisers are actually paying. Why risk your budget on an estimate? Don’t Estimate. Know.

SMI Relaunches US Ad Tracker to Provide a Complete, Monthly View on Cross-Media Spend and Pricing Trends
October 28, 2021
Six years ago, Joe Mandese, the editor in chief of MediaPost approached Standard Media Index about creating a true index of ad industry market health, akin to the Dow Jones Index. We thought it was a great idea, and we have published the SMI U.S. Ad Maret Tracker ever since.

Ad Spend Recovery Confirmed Across Anglo Ad Markets
May 26, 2021
The global COVID pandemic has delivered the largest decline in ad spend yet seen in key advertising markets, with national ad spend in the Anglo Markets decreasing by 8% in 2020. However, our data also shows that while the decline in ad spend has been at a record level, the market recovery is well underway with these markets reporting combined growth of +5% in the final quarter.

Ad Market Rebound in Canada
May 12, 2021
In what has been the hardest-hit and slowest-to-recover ad market, Canada has finally rebound.

Seeing Around Corners: A Media Leadership Series
April 7, 2021
Standard Media Index recently collaborated with media chronicle Beet.TV to present this series of interviews with industry leaders, exploring the growing value of ad market intelligence.

NFL TV Ad Revenue up to $3.4 Billion in 2020/2021 Season
March 11, 2021
In an increasingly fragmented video landscape, the NFL continues to be a juggernaut that generates billions of dollars in ad revenue for their cable and broadcast partners each year.

Ad Spend Intelligence for Key Anglo Markets 2020
February 8, 2021
The global COVID pandemic has delivered the largest decline in ad spend yet seen in key advertising markets, with national ad spend in the Anglo Markets decreasing by 8% in 2020. However, our data also shows that while the decline in ad spend has been at a record level, the market recovery is well underway with these markets reporting combined growth of +5% in the final quarter.

Strong Finish For CPG National Ad Spend In 2020
February 1, 2021
After a dismal second quarter 2020, the national ad marketplace ended with a strong fourth quarter. SMI reported no category was stronger in the final quarter than Consumer Packaged Goods, with year-over-year ad spend growth of +34%, the most of any vertical. For calendar year 2020, CPG ad spend grew +10%, compared to -7% for the entire ad market.

TV Advertising Rebounds With A Strong Scatter Market
January 20, 2021
SMI’s upfront/scatter report provides insight on where and when national TV ad dollars were allocated by programming genre and by broadcast or cable TV, during the first quarter (Oct-Dec 2020) of the 2020-21 broadcast season.

OTT Set For Significant Ad Revenue Growth Worldwide
December 10, 2020
I was asked this month to share some AVOD and OTT insights at the Global – Future of TV Forum. As you know, OTT consumption has been growing with new platforms and with more premium video content available. And consumer adoption, especially during the pandemic, grew considerably. As a result, advertisers are allocating more of their ad budget on this fast-growing medium.

Ad Spend Stabilizes in 4th Quarter of Broadcast Year 2019-2020
October 21, 2020
Performance during the July to September quarter is key for the media industry, with the transition from Summer into Fall; and in some markets, it represents the conclusion of a broadcast season and the start of a new one. This year’s third quarter was even more interesting, as the media industry across all Anglo markets attempted to recover from a disastrous second quarter as a result of the Covid-19 lockdown.

In Second Quarter 2020 the Ad Marketplace Bottomed Out in 5 Anglo Markets, Standard Media Index Ad Spend Data Finds
September 15, 2020
In second quarter 2020 the full impact of the COVID pandemic on the ad marketplace was felt globally. According to Standard Media Index (SMI), second quarter ad spend dropped by an average of -37.1% across five major Anglo markets, the United States, Canada, United Kingdom, Australia and New Zealand, year-over-year. SMI reports ad spend declines had continued and even accelerated throughout second quarter after the pandemic first hit in mid-March. There are, fortunately, indications of a partial recovery in the ad marketplace within third quarter.