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TV pricing meets audience targeting
May 3, 2022
Among the wave of change sweeping advertising practices, marketers are pressuring linear TV sellers to price and package inventory more like impression-based media of the internet. Notably, "audience-based buying" is an emerging media-buying strategy for TV to advance beyond the standard age/gender targeting dimensions that have dominated linear for decades and instead price and plan TV buys according to characteristics that more closely align to the consumer characteristics marketers are looking for. Standard Media Index recently...

A Look Back on 2021 to Inform the Market for 2022 – an ACA Webinar
April 27, 2022
On February 3, 2022, Standard Media Index collaborated with The Association of Canadian Advertisers (ACA) on a webinar to look back at what 2021...

SMI U.S. Ad Market Release Note: January 2022
February 17, 2022
Jan 2022 ad spend surpassed Jan 2021 by $1.1bn, growing +19% year-over-year, hitting a new record high for the month (per SMI Core data which goes back to 2017). Digital investment led the push for growth across all channels, attracting the lion's share of incremental dollars. Digital remained the only channel with double-digit quarterly increases vs. the prior year, going back to Q4 2020. Linear TV also contributed to the upward momentum across channels YoY, as Broadcast TV (+19%) offset modest Cable TV decline (-3%).

SMI AU: CY2021 in review
February 3, 2022
RECORDS FALL AS AD MARKET STORMS OUT OF COVID...

Exclusive view of Linear TV’s Stellar 2021 Year in Canada – a ThinkTV Webinar
January 30, 2022
In this session from the Future of TV Advertising Canada Forum, Darrick Li, Managing Director of Standard Media Index, looks at the driving factors to the ad market rebound in Canada.

The U.S Ad Industry Stages a Remarkable Comeback from Covid-19
January 14, 2022
Standard Media Index (SMI) estimates that the first phase of the COVID-19 pandemic cost the U.S. advertising industry at least $17 billion in money not spent by the biggest advertisers in the market. However, advertising has made a remarkable recovery with growth now nearly in line with spend projections from before the emergence of COVID.

Santa Claus Is Coming to Madison Avenue: Q4 Is Looking Up!
November 10, 2021
It’s still anyone’s guess how Santa will cope this year with supply-chain breakdowns, pent up consumer demand and the pandemic continuing. But Standard Media Index's forward-bookings data, and the perspective of several industry pundits we interviewed, provide a reason for optimism that advertising is in for a strong 4th quarter. 

Future-proofing the UK Media Business with 21st Century Insights
November 7, 2021
SMI will be bringing its solutions to the UK market soon. SMI’s insights into agency bookings reveal how much advertisers are actually paying. Why risk your budget on an estimate? Don’t Estimate. Know.

SMI Relaunches US Ad Tracker to Provide a Complete, Monthly View on Cross-Media Spend and Pricing Trends
October 28, 2021
Six years ago, Joe Mandese, the editor in chief of MediaPost approached Standard Media Index about creating a true index of ad industry market health, akin to the Dow Jones Index. We thought it was a great idea, and we have published the SMI U.S. Ad Maret Tracker ever since.

Ad Spend Recovery Confirmed Across Anglo Ad Markets
May 26, 2021
The global COVID pandemic has delivered the largest decline in ad spend yet seen in key advertising markets, with national ad spend in the Anglo Markets decreasing by 8% in 2020. However, our data also shows that while the decline in ad spend has been at a record level, the market recovery is well underway with these markets reporting combined growth of +5% in the final quarter.

Ad Market Rebound in Canada
May 12, 2021
In what has been the hardest-hit and slowest-to-recover ad market, Canada has finally rebound.

Seeing Around Corners: A Media Leadership Series
April 7, 2021
Standard Media Index recently collaborated with media chronicle Beet.TV to present this series of interviews with industry leaders, exploring the growing value of ad market intelligence.

NFL TV Ad Revenue up to $3.4 Billion in 2020/2021 Season
March 11, 2021
In an increasingly fragmented video landscape, the NFL continues to be a juggernaut that generates billions of dollars in ad revenue for their cable and broadcast partners each year.