Standard Media Index. Don’t Estimate, Know.
Standard Media Index, in conjunction with our agency and brand partners, makes it possible for the industry to have a real-world view into advertising spend by product category, ad revenue to media publishers and digital platforms, media pricing including CPMs, and future-booked commitments.
Europe and Western Asia
SMI has been harmonizing data for European agencies for nearly a decade. Recently we’ve launched the United Kingdom as a Pool Market and will aggressively expand our Pool Market roster to include France, Germany, Italy, and Spain in 2022. Collectively, this is the largest set of advertising activity in the region. All media types are included from Traditional media to Digital media. Finally, agencies in the region can contact us to learn how they can have their data cleaned and harmonized as we do in the five markets above as well as the other markets in the region where we’re doing data harmonization work.
.
|
Data
|
Agency
|
SMI
|
SMI
|
SMI
|
SMI Pricing
|
| United Kingdom |  |
90% + | |
|||
| France | |
80% + | In 2022 | |||
| Germany | |
85% + | In 2022 | |||
| Italy | |
90% + | In 2022 | |||
| Spain | |
85% + | In 2022 | |||
| Austria | |
Building Out | ||||
| Czech Republic | |
Building Out | ||||
| Ireland | |
Building Out | ||||
| Norway | |
Building Out | ||||
| Poland | |
Building Out | ||||
| Russia | |
Building Out | ||||
| United Arab Emirates | |
Building Out |
