Standard Media Index is now a Guideline company. Learn more


Show Filters
  • Australia & NZ
  • Canada
  • Europe
  • UK
  • USA
  • Ad Categories
  • COVID-19
  • Digital Media
  • Market Trends
  • News & Events
  • Newspaper Ad Spend
  • NFL
  • OTT
  • Release Note
  • Television
U.S. SMI Core Release Note – October 2022
November 17, 2022
SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, representing up to 95% of all US national brand ad spending, to provide a complete monthly view of the SMI Pool market size, investment share and category performance. Core Data delivers detailed ad intelligence across all media types, including Television, OTT, Digital, Out of Home, Print, and Radio....

U.S. SMI Core Release Note – September 2022
October 20, 2022
SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, repres...

U.S. SMI Core Release Note – August 2022
September 26, 2022
SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, repres...

TV pricing meets audience targeting
May 3, 2022
Among the wave of change sweeping advertising practices, marketers are pressuring linear TV sellers to price and package inventory more like impression-based media of the internet....

SMI U.S. Ad Market Release Note: January 2022
February 17, 2022
Jan 2022 ad spend surpassed Jan 2021 by $1.1bn, growing +19% year-over-year, hitting a new record high for the month (per SMI Core data which goes back to 2017). Digital investment led the push for growth across all channels, attracting the lion's share of incremental dollars. Digital remained the only channel with double-digit quarterly increases vs. the prior year, going back to Q4 2020. Linear TV also contributed to the upward momentum across channels YoY, as Broadcast TV (+19%) offset modest Cable TV decline (-3%).

The U.S Ad Industry Stages a Remarkable Comeback from Covid-19
January 14, 2022
Standard Media Index (SMI) estimates that the first phase of the COVID-19 pandemic cost the U.S. advertising industry at least $17 billion in money not spent by the biggest advertisers in the market. However, advertising has made a remarkable recovery with growth now nearly in line with spend projections from before the emergence of COVID.

Santa Claus Is Coming to Madison Avenue: Q4 Is Looking Up!
November 10, 2021
It’s still anyone’s guess how Santa will cope this year with supply-chain breakdowns, pent up consumer demand and the pandemic continuing. But Standard Media Index's forward-bookings data, and the perspective of several industry pundits we interviewed, provide a reason for optimism that advertising is in for a strong 4th quarter. 

SMI Relaunches US Ad Tracker to Provide a Complete, Monthly View on Cross-Media Spend and Pricing Trends
October 28, 2021
Six years ago, Joe Mandese, the editor in chief of MediaPost approached Standard Media Index about creating a true index of ad industry market health, akin to the Dow Jones Index. We thought it was a great idea, and we have published the SMI U.S. Ad Maret Tracker ever since.

NFL Opening Night 2021-22 Kicks Off Double-Digit Growth in Paid Unit Rates
September 21, 2021
The NFL season kicked off on schedule on September 9th, and networks hope it will be business as usual on the ad front.

Future of TV Advertising Forum
July 12, 2021
In this session from the Future of TV Advertising Forum, Ben Tatta, President of Standard Media Index, looks at the business side behind the explosion of AVOD services. SMI reports the actual investment trends for ad-supported services, including the CPMs they are commanding.

Ad Spend Recovery Confirmed Across Anglo Ad Markets
May 26, 2021
The global COVID pandemic has delivered the largest decline in ad spend yet seen in key advertising markets, with national ad spend in the Anglo Markets decreasing by 8% in 2020. However, our data also shows that while the decline in ad spend has been at a record level, the market recovery is well underway with these markets reporting combined growth of +5% in the final quarter.

Seeing Around Corners: A Media Leadership Series
April 7, 2021
Standard Media Index recently collaborated with media chronicle Beet.TV to present this series of interviews with industry leaders, exploring the growing value of ad market intelligence.

NFL TV Ad Revenue up to $3.4 Billion in 2020/2021 Season
March 11, 2021
In an increasingly fragmented video landscape, the NFL continues to be a juggernaut that generates billions of dollars in ad revenue for their cable and broadcast partners each year.

Standard Media Index is now a Guideline company

Learn more