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National TV Market March and First Quarter 2020: Covid-19 begins to bite
May 4, 2020
The effect of Covid-19 on advertising and media industries were first felt with the final three weeks of March, impacting the revenue of the month and to a lesser extent first quarter 2020. SMI’s AccuTV Broadcast Report for the month and quarter point this out. James Fennessy, the CEO of Standard Media Index says, “In March we began to see the impact of Cov-19 on the advertising marketplace. SMI with its unique ability to accurately measure the ad marketplace, will be able to know not only how deep the eco...

COVID-19 Impact Starts to Bite – March Economic Market Update
April 30, 2020
The impact of the COVID-19 was first felt in the latter weeks of first quarter 2020. This was confirmed by our Cross Platform analysis which reports ad s...

January National TV Numbers Hold Up Despite Ratings Falls
March 9, 2020
Strong NFL and College Football results, coupled wit...

MSNBC Has a Breakout Year with Advertisers in 2019
March 9, 2020
The three cable news networks have been a popular destination with viewers in recent years, especially MSNBC. Analyzing ad intel from Standard Media Index confirms their popularity...

The Power of Three: Merger and Ad Spend Shifts Revealed in New Data From SMI
January 23, 2020
According to the Rule of Three in economics, all industries mature into three dominant competitors. And that’s certainly evident in the linear TV business. Between them, ViacomCBS, NBCUniversal Media and The Walt Disney Co. now have a 55% share of all ad revenue on National broadcast and cable TV channels

National TV Continues to Rebound With a 2% Lift in May Year-Over-Year
June 28, 2019
Strong Scatter, Cable and Broadcast News Numbers Credited for Upward Tick...

Major Marketers Up 6% on a Two-Year CAGR Basis
June 10, 2019
SMI Releases Market Actuals Through April 2019 and Updated Media Forecasts Through 2023 (Two-year comparison shown to avoid year ago Olympics)...

SMI's 2018 Entertainment Marketplace Summary 2018
March 14, 2019
Please see SMI's 2018 Entertainment Marketplace Update to see an aggregate and detailed review of entertainment programming during 2018.  Subscribing clients to the Report can vie...

SMI's 2018 News Marketplace Summary 2018
March 14, 2019
Please see SMI's 2018 News Marketplace Update to see an aggregate and detailed review of news programming during 2018.  Subscribing clients to the Report can view the whole report...

SMI's Sports Marketplace Summary 2018
February 28, 2019
Please see SMI's 2018 Sports Marketplace Update to see an aggregate and detailed review of sports during 2018.  Subscribing clients to the Report can view the whole report while o...

Q3 2017 National TV Index
February 25, 2019
2017's summer Olympic games made for an interesting year-over-year comparison when looking at how TV performed in Q3 2017....

SMI Press Guide to Data Sharing
February 22, 2019
Standard Media Index (SMI), is the advertising intelligence company bringing transparency to the ad industry. Download this guide to how to use our data....

Media Mix Modeling: Why Marketer Type Makes a Huge Difference
February 18, 2019
What is the right media mix? It's a question that marketers are constantly asking themselves and their agencies. It appears simple enough, but complexities arise early in the proce...