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Seeing Around Corners: A Media Leadership Series
April 7, 2021
Standard Media Index recently collaborated with media chronicle Beet.TV to present this series of interviews with industry leaders, exploring the growing value of ad market intelligence.

NFL TV Ad Revenue up to $3.4 Billion in 2020/2021 Season
March 11, 2021
In an increasingly fragmented video landscape, the NFL continues to be a juggernaut that generates billions of dollars in ad revenue for their cable and broadcast partners each year.

Ad Spend Intelligence for Key Anglo Markets 2020
February 8, 2021
The global COVID pandemic has delivered the largest decline in ad spend yet seen in key advertising markets, with national ad spend in the Anglo Markets decreasing by 8% in 2020. However, our data also shows that while the decline in ad spend has been at a record level, the market recovery is well underway with these markets reporting combined growth of +5% in the final quarter.

Strong Finish For CPG National Ad Spend In 2020
February 1, 2021
After a dismal second quarter 2020, the national ad marketplace ended with a strong fourth quarter. SMI reported no category was stronger in the final quarter than Consumer Packaged Goods, with year-over-year ad spend growth of +34%, the most of any vertical. For calendar year 2020, CPG ad spend grew +10%, compared to -7% for the entire ad market.

TV Advertising Rebounds With A Strong Scatter Market
January 20, 2021
SMI’s upfront/scatter report provides insight on where and when national TV ad dollars were allocated by programming genre and by broadcast or cable TV, during the first quarter (Oct-Dec 2020) of the 2020-21 broadcast season.

OTT Set For Significant Ad Revenue Growth Worldwide
December 10, 2020
I was asked this month to share some AVOD and OTT insights at the Global – Future of TV Forum. As you know, OTT consumption has been growing with new platforms and with more premium video content available. And consumer adoption, especially during the pandemic, grew considerably. As a result, advertisers are allocating more of their ad budget on this fast-growing medium.

Ad Spend Stabilizes in 4th Quarter of Broadcast Year 2019-2020
October 21, 2020
Performance during the July to September quarter is key for the media industry, with the transition from Summer into Fall; and in some markets, it represents the conclusion of a broadcast season and the start of a new one. This year’s third quarter was even more interesting, as the media industry across all Anglo markets attempted to recover from a disastrous second quarter as a result of the Covid-19 lockdown.

In Second Quarter 2020 the Ad Marketplace Bottomed Out in 5 Anglo Markets, Standard Media Index Ad Spend Data Finds
September 15, 2020
In second quarter 2020 the full impact of the COVID pandemic on the ad marketplace was felt globally. According to Standard Media Index (SMI), second quarter ad spend dropped by an average of -37.1% across five major Anglo markets, the United States, Canada, United Kingdom, Australia and New Zealand, year-over-year. SMI reports ad spend declines had continued and even accelerated throughout second quarter after the pandemic first hit in mid-March. There are, fortunately, indications of a partial recovery in the ad marketplace within third quarter.

SMI Tracks Covid Impact on Top Anglo Markets; Shows Average 28.2% decline in ad expenditure
July 21, 2020
Sophisticated media advertising markets are averaging a 28.2% decline in advertising expenditure in the first wave of the COVID-19 pandemic, according to expert data analysis by the world’s leading advertising intelligence company.

Standard Media Index Expands U.S. Leadership Team with Key Appointment of Ben Tatta as President
July 6, 2020
The industry’s most trusted source of ad intelligence and pricing data, announced the appointment of Ben Tatta as President for the U.S. market. In this role Tatta will lead the growth and expansion of the business in the U.S., reporting directly to Global CEO, James Fennessy.

National TV Market March and First Quarter 2020: Covid-19 begins to bite
May 4, 2020
The effect of Covid-19 on advertising and media industries were first felt with the final three weeks of March, impacting the revenue of the month and to a lesser extent first quarter 2020. SMI’s AccuTV Broadcast Report for the month and quarter point this out. James Fennessy, the CEO of Standard Media Index says, “In March we began to see the impact of Cov-19 on the advertising marketplace. SMI with its unique ability to accurately measure the ad marketplace, will be able to know not only how deep the economic slowdown will be, but also when the ad marketplace will rebound”.

COVID-19 Impact Starts to Bite – March Economic Market Update
April 30, 2020
The impact of the COVID-19 was first felt in the latter weeks of first quarter 2020. This was confirmed by our Cross Platform analysis which reports ad s...

January National TV Numbers Hold Up Despite Ratings Falls
March 9, 2020
Standard Media Index’s (SMI) just released January data show the six major broadcast networks (ABC, CBS, Fox, NBC, Telemundo and Univision), collectively pulled in $1.5 billion in gross ad revenue, a year-to-year increase of 4%. Cable snagged slightly over $1.8 billion in gross ad revenue for the month, a decline of 4.4% when compared to January 2019. Overall, total national television gross revenue fell by a modest 1.2%.