Standard Media Index. Don’t Estimate, Know.
Standard Media Index, in conjunction with our agency and brand partners, makes it possible for the industry to have a real-world view into advertising spend by product category, ad revenue to media publishers and digital platforms, media pricing including CPMs, and future-booked commitments.
How We Help
Agencies
Agencies see their data at a campaign-level harmonized across all their markets and clients. However, they cannot review other agency data unless a reporting threshold is met for the market. Other types of organizations, like media companies, can subscribe to product category data (but no campaign-level data).
Operational Efficiencies
Use SMI’s data harmonization background to cleanse your data across global markets. Internal reporting and tracking by campaign and across Client teams tied to category benchmarks (where Pool markets are available) allows faster reaction to changing market conditions.
Track the Advertising Market
Use SMI’s pool and full market data products to track the advertising marketplace by intersecting media publisher, advertiser product category, and media distribution platform. Explore global platforms and media distributors using SMI’s growing list of Pool markets.
Pay the Right Price
Use the SMI Pricing Intelligence Suite to gauge ad pricing at both the media platform and publisher levels, and by Upfront and Scatter in the National TV marketplace (U.S. only). Compare yourself to the competition on all screens and media distribution channels.
Capabilities for… |
… Strategy & Planning |
… Investment & Buying |
| Major Marketers vs SMBs |  |
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| Pricing Indices | |
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| Media Trends | |
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| Category Share Tracking | |
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| Cross-Media Optimization | |
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| Pre-Flight Video Optimization | |
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| Media Share Benchmarking | |
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| Category Insights | |
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| Media Property Sizing | |
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| Liability Levels | |
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| Buy-Sell Market Trends | |
