Standard Media Index is now a Guideline company. Learn more

Standard Media Index.  Don’t Estimate, Know.

Standard Media Index, in conjunction with our agency and brand partners, makes it possible for the industry to have a real-world view into advertising spend by product category, ad revenue to media publishers and digital platforms, media pricing including CPMs, and future-booked commitments.

How We Help

Agencies

Agencies see their data at a campaign-level harmonized across all their markets and clients.  However, they cannot review other agency data unless a reporting threshold is met for the market. Other types of organizations, like media companies, can subscribe to product category data (but no campaign-level data).

Operational Efficiencies

Use SMI’s data harmonization background to cleanse your data across global markets.  Internal reporting and tracking by campaign and across Client teams tied to category benchmarks (where Pool markets are available) allows faster reaction to changing market conditions.

Track the Advertising Market

Use SMI’s pool and full market data products to track the advertising marketplace by intersecting media publisher, advertiser product category, and media distribution platform. Explore global platforms and media distributors using SMI’s growing list of Pool markets.

Pay the Right Price

Use the SMI Pricing Intelligence Suite to gauge ad pricing at both the media platform and publisher levels, and by Upfront and Scatter in the National TV marketplace (U.S. only).  Compare yourself to the competition on all screens and media distribution channels.

Capabilities for…
… Strategy & Planning
… Investment & Buying
Major Marketers vs SMBs Check mark, Wingdings font, character code 252 decimal. Check mark, Wingdings font, character code 252 decimal.
Pricing Indices Check mark, Wingdings font, character code 252 decimal. Check mark, Wingdings font, character code 252 decimal.
Media Trends Check mark, Wingdings font, character code 252 decimal. Check mark, Wingdings font, character code 252 decimal.
Category Share Tracking Check mark, Wingdings font, character code 252 decimal. Check mark, Wingdings font, character code 252 decimal.
Cross-Media Optimization  Check mark, Wingdings font, character code 252 decimal.
Pre-Flight Video Optimization Check mark, Wingdings font, character code 252 decimal.
Media Share Benchmarking Check mark, Wingdings font, character code 252 decimal.
Category Insights Check mark, Wingdings font, character code 252 decimal.
Media Property Sizing Check mark, Wingdings font, character code 252 decimal.
Liability Levels Check mark, Wingdings font, character code 252 decimal.
Buy-Sell Market Trends Check mark, Wingdings font, character code 252 decimal.

Standard Media Index. Don’t Estimate, Know.

Standard Media Index is now a Guideline company

Learn more