Standard Media Index is now a Guideline company. Learn more

Standard Media Index.  Don’t Estimate, Know.

Standard Media Index, in conjunction with our agency and brand partners, makes it possible for the industry to have a real-world view into advertising spend by product category, ad revenue to media publishers and digital platforms, media pricing including CPMs, and future-booked commitments.

Pool Market to Launch in 2022


Standard Media Index’s pool in France will deliver over 80% of brand ad spend through agencies. We provide the media ecosystem with tools and insights to monitor and respond in an incredibly fast-moving and evolving marketplace, reporting on all media types, publishers and categories two weeks after the end of each month.



Why risk your budget on an estimate?

Standard Media Index.  Don’t Estimate, Know.

Our Products and Services

The media industry is an increasingly opaque market, which is creating enormous challenges for publishers, brands, and agencies. Traditional media measurement systems for audience and advertising activity are being disrupted and facing serious issues with the fast-moving and incredibly dynamic rise of Digital. Standard Media Index has the answer, with our suite of specialized products to meet your specific needs.

Billing System Data

Ad spend for all media is sourced from agency billing systems and are cleaned and harmonized, providing agencies campaign-level data with comparisons to industry-wide aggregates.


SMI Core 

Core delivers the billing system data back to agencies and the marketplace across all media types, including Television, OTT, Digital, Out of Home, Print, and Radio.

Consulting Services

SMI provides interested clients and one-off project relationships for short term and strategic consulting projects. These have included, but is not limited to, data relationships, project planning, as well as strategic marketplace analytics.

Standard Media Index. Don’t Estimate, Know.

Standard Media Index is now a Guideline company

Learn more