Insights

Search
Show Filters
Location
  • Australia & NZ
  • Canada
  • Europe
  • UK
  • USA
Category
  • Ad Categories
  • COVID-19
  • Digital Media
  • Market Trends
  • News & Events
  • Newspaper Ad Spend
  • NFL
  • OTT
  • Release Note
  • Television
U.S. SMI Core Release Note - April 2022
May 24, 2022
SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, representing up to 95% of all US national brand ad spending, to provide a complete monthly view of the SMI Pool market size, investment share and category performance. Core Data delivers detailed ad intelligence across all media types, including Television, OTT, Digital, Out of Home, Print, and Radio....

SMI Book Club 2: How Brands Grow, by Byron Sharp, with guests Tania Yuki, Leslie Wood and others
May 19, 2022
Register now for the second installment of SMI's Book Club, focused on Byron Sharp's lig...

Upfronts Part 4: Marketers must future-proof in changing, constrained video market
May 6, 2022
Part 4 of a 4-part Series on the TV Upfronts Season By John Spiropoulos, SMI Insights Prior entries in...

Upfronts Part 3: Maximizing yield by transitioning from scale to quality
May 5, 2022
Part 3 of a 4-part Series on the TV Upfronts Season By John Spiropoulos, SMI Insights Video publishers are being pushed to find new ways to manage b...

Upfronts Part 2: Supply crunch in digital video drives pricing strength
May 5, 2022
Part 2 of a 4-part Series on the TV Upfronts Season By John Spiropoulos, SMI Insights The Supply Crunch in the video market has differential and, fr...

Upfronts Part 1: Video publishers have ‘strength through weakness’
May 3, 2022
Part 1 of a 4-part Series on the TV Upfronts Season By John Spiropoulos, SMI Insights The annual Upfront ad sales period is almost here. It’s a ma...

Upfronts Pricing Trends: Cable pricing leads YoY increases in TV eCPMs leading into Upfront season
May 3, 2022
It's that time of year again: Upfronts! The linear TV annual rate negotiations between agencies and major TV networks is getting underway in earnest this season, so SMI offers this...

TV pricing meets audience targeting
May 3, 2022
Among the wave of change sweeping advertising practices, marketers are pressuring linear TV sellers to price and package inventory more like impression-based media of the internet....

A Look Back on 2021 to Inform the Market for 2022 – an ACA Webinar
April 27, 2022
On February 3, 2022, Standard Media Index collaborated with The Association of Canadian Advertisers (ACA) on a webinar to look back at what 2021...

Video and Presentation for SMI Book Club #1, "Media Planning" by Ewrin Ephron, with Bill Harvey and Rick Bruner
March 28, 2022
The first-ever meeting of the SMI Book Club last Thursday was a smashing success! The video and accompanying presentation are available; see below. We started with the classic a...

SMI Book Club: 'Media Planning' by Erwin Ephron, with Bill Harvey, March 24
February 21, 2022
SMI is launching a book club focused on great writings in the field of advertising and media. Join us: March 24, 12:30 "Media Planning" is a short book of assembled writing of the late great advertising agency strategist Erwin Ephron.

Wellness Category Ranked #3 by Annual Growth Rate in 2021, Expanding Ad Spend +49% over 2020
February 17, 2022
The Wellness category, comprised of Health & Fitness and Medical Equipment & Facilities, was one advertising sector that grew at an exceedingly high rate in 2021 compared to 2020. In fact, Wellness ranked in the top 3 for growth across all SMI measured category groups in 2021, with a +49% YoY increase in overall investment.  It performed so well that Wellness finished out the last half of 2021 with double-digit month-over-month increases, reaching a three-year record high.

SMI U.S. Ad Market Release Note: January 2022
February 17, 2022
Jan 2022 ad spend surpassed Jan 2021 by $1.1bn, growing +19% year-over-year, hitting a new record high for the month (per SMI Core data which goes back to 2017). Digital investment led the push for growth across all channels, attracting the lion's share of incremental dollars. Digital remained the only channel with double-digit quarterly increases vs. the prior year, going back to Q4 2020. Linear TV also contributed to the upward momentum across channels YoY, as Broadcast TV (+19%) offset modest Cable TV decline (-3%).