July 14, 2020
Over the past few months COVID-19 has brought the world to a startling halt. Across Canada, strict lockdown measures in mid-March forced Canadians to stay home. We saw the cancellation of all sporting and live events, the closure of bricks and mortar store fronts, and a significant impact to the economy.
The effects of the pandemic forced many brands to pivot millions of dollars in allocated advertising spend.
In Canada alone, the industry makes up $11billion dollars in annual ad rev...