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Recession Planning, Part 4: Brands, know your fundamentals and keep goals flexible
July 20, 2022
Part 4 in a 4-part series on recession planning for advertising   By John Spiropoulos The advertising world all comes back to the advertisers. Rounding out our four-part series on planning for a...

U.S. SMI Core Release Note – June 2022
July 19, 2022
SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, repres...

The Mix Will Change - desert image
Recession Planning, Part 3: Publishers, stay ahead of the changing mix accelerated by recessions
July 18, 2022
Part 3 in a 4-part series on...

Steep path forward
Recession Planning, Part 2: One thing to expect from a recession: restacking of the media mix
June 30, 2022
Part 2 in a 4-part series on...

stamped
Recession Planning, Part 1: What a broad recession would mean for the ad industry
June 29, 2022
Part 1 in a 4-part series on recession planning for advertising   By John Spiropoulos  ...

U.S. SMI Core Release Note – May 2022
June 17, 2022
SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, representing up to 95% of all US na...

U.S. SMI Core Release Note - April 2022
May 24, 2022
SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, repr...

SMI Book Club 2: How Brands Grow, by Byron Sharp, with guests Tania Yuki, Leslie Wood and others
May 19, 2022
Register now for the second installment of SMI's Book Club, focused on Byron Sharp's lig...

Upfronts Part 4: Marketers must future-proof in changing, constrained video market
May 6, 2022
Part 4 of a 4-part Series on the TV Upfronts Season By John Spiropoulos, SMI Insights Prior entries in...

Upfronts Part 3: Maximizing yield by transitioning from scale to quality
May 5, 2022
Part 3 of a 4-part Series on the TV Upfronts Season By John Spiropoulos, SMI Insights Video publishers are being pushed to find new ways to manage b...

Upfronts Part 2: Supply crunch in digital video drives pricing strength
May 5, 2022
Part 2 of a 4-part Series on the TV Upfronts Season By John Spiropoulos, SMI Insights The Supply Crunch in the video market has differential and, fr...

Upfronts Part 1: Video publishers have ‘strength through weakness’
May 3, 2022
Part 1 of a 4-part Series on the TV Upfronts Season By John Spiropoulos, SMI Insights The annual Upfront ad sales period is almost here. It’s a ma...

Upfronts Pricing Trends: Cable pricing leads YoY increases in TV eCPMs leading into Upfront season
May 3, 2022
It's that time of year again: Upfronts! The linear TV annual rate negotiations between agencies and major TV networks is getting underway in earnest this season, so SMI offers this...