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In Second Quarter 2020 the Ad Marketplace Bottomed Out in 5 Anglo Markets, Standard Media Index Ad Spend Data Finds
September 15, 2020
In second quarter 2020 the full impact of the COVID pandemic on the ad marketplace was felt globally. According to Standard Media Index (SMI), second quarter ad spend dropped by an average of -37.1% across five major Anglo markets, the United States, Canada, United Kingdom, Australia and New Zealand, year-over-year. SMI reports ad spend declines had continued and even accelerated throughout second quarter after the pandemic first hit in mid-March. T...

Canadians Rejoice as Sports Return
August 7, 2020
After more than three months, live sports returned to the delight of fans, publishers and advertise...

SMI Tracks Covid Impact on Top Anglo Markets; Shows Average 28.2% decline in ad expenditure
July 21, 2020
Sophisticated media advertising markets are averaging a 28.2% decline in advertising expenditure in the first wave of the COVID-19 pandemic, according to expert data analysis by the world’s leading advertising intelligence company.

SMI Prepares for Strengthening Ad Market
July 16, 2020
STRONG growth in Newspaper ad spend is the common early COVID-19 ad spend trend across the Australian and New Zealand media markets, although total media market trends vary markedly in March.

Resurging from Lockdown – The slow recovery of the Canadian advertising industry
July 14, 2020
Over the past few months COVID-19 has brought the world to a startling halt. Across Canada, strict...

Standard Media Index Expands U.S. Leadership Team with Key Appointment of Ben Tatta as President
July 6, 2020
Role will support the continued growth and expansion of Standard Media Index within the U.S. Market   NEW YORK. JULY 6,...

National TV Market March and First Quarter 2020: Covid-19 begins to bite
May 4, 2020
The effect of Covid-19 on advertising and media industries were first felt with the final three weeks of March, impacting the revenue of the mont...

AU, NZ markets see early Covid impact on March data
May 4, 2020
STRONG growth in Newspaper ad spend is the common early COVID-19 ad spend trend across the Australian and New Zealand media markets, although total media market trends vary markedly in March.

COVID-19 Impact Starts to Bite – March Economic Market Update
April 30, 2020
The impact of the COVID-19 was first felt in the latter weeks of first quarter 2020. This was confirmed by our Cross Platform analysis which reports ad s...

Early SMI data suggests lesser Covid impact on AD demand in AU and NZ
April 8, 2020
No Wipeout: AU Agencies Spend...

SMI to Deliver Extra COVID 19 Ad Demand Updates
March 25, 2020
Earlier and More Demand Insights to Keep Market Informed AUSTRAL...

January National TV Numbers Hold Up Despite Ratings Falls
March 9, 2020
Strong NFL and College Football results, coupled wit...

MSNBC Has a Breakout Year with Advertisers in 2019
March 9, 2020
The three cable news networks have been a popular destination with viewers in recent years, especially MSNBC. Analyzing ad intel from Standard Media Index confirms their popularity...

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