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AU, NZ markets see early Covid impact on March data
May 4, 2020
STRONG growth in Newspaper ad spend is the common early COVID-19 ad spend trend across the Australian and New Zealand media markets, although total media market trends vary markedly in March.

Early SMI data suggests lesser Covid impact on AD demand in AU and NZ
April 8, 2020
No Wipeout: AU Agencies Spend...

SMI to Deliver Extra COVID 19 Ad Demand Updates
March 25, 2020
Earlier and More Demand Insights to Keep Market Informed AUSTRAL...

SMI Launches NZ’s First Monthly Digital AD Format Data
April 1, 2019
STANDARD Media Index and its NZ...

SMI's 2018 Entertainment Marketplace Summary 2018
March 14, 2019
Please see SMI's 2018 Entertainment Marketplace Update to see an aggregate and detailed review of entertainment programming during 2018.  Subscribing clients to the Report can vie...

SMI's 2018 News Marketplace Summary 2018
March 14, 2019
Please see SMI's 2018 News Marketplace Update to see an aggregate and detailed review of news programming during 2018.  Subscribing clients to the Report can view the whole report...

SMI's Sports Marketplace Summary 2018
February 28, 2019
Please see SMI's 2018 Sports Marketplace Update to see an aggregate and detailed review of sports during 2018.  Subscribing clients to the Report can view the whole report while o...

SMI Press Guide to Data Sharing
February 22, 2019
Standard Media Index (SMI), is the advertising intelligence company bringing transparency to the ad industry. Download this guide to how to use our data....

Media Mix Modeling: Why Marketer Type Makes a Huge Difference
February 18, 2019
What is the right media mix? It's a question that marketers are constantly asking themselves and their agencies. It appears simple enough, but complexities arise early in the proce...

Standard Media Index and Nielsen Establish New Relationship to fuel SMI’s AccuTV with Nielsen Ad Intel Data
October 15, 2018
Standard Media Index (SMI), the most trusted data company in media pricing, is becoming even more accurate thanks to a new agreement with Nielsen.

SMI Australia Launches World First Outdoor Ad Format Data
May 2, 2018
AUSTRALIA’S media Agency market has scored another world first, with Standard Media Index today releasing the first ad spend for Outdoor Ad Format (Static v Digital) ad spend...

National Ad Market Jumps 8% in February, Excluding Olympics
March 26, 2018
National TV Up 7.6% with Sports & Cable News Delivering All Gains Standard Media Index, the only advert...

NFL Ad Spend Declined -1.2% in 2017 Regular Season
January 25, 2018
Advertising revenue during in-game NFL programming declined -1.2% during the 2017 regular season, earning a total $2.42 Billion dollars, according to ...