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In Second Quarter 2020 the Ad Marketplace Bottomed Out in 5 Anglo Markets, Standard Media Index Ad Spend Data Finds
September 15, 2020
In second quarter 2020 the full impact of the COVID pandemic on the ad marketplace was felt globally. According to Standard Media Index (SMI), second quarter ad spend dropped by an average of -37.1% across five major Anglo markets, the United States, Canada, United Kingdom, Australia and New Zealand, year-over-year. SMI reports ad spend declines had continued and even accelerated throughout second quarter after the pandemic first hit in mid-March. T...

SMI Tracks Covid Impact on Top Anglo Markets; Shows Average 28.2% decline in ad expenditure
July 21, 2020
Sophisticated media advertising markets are averaging a 28.2% decline in advertising expenditure in the first wave of the COVID-19 pandemic, according to expert data analysis by the world’s leading advertising intelligence company.

SMI Prepares for Strengthening Ad Market
July 16, 2020
STRONG growth in Newspaper ad spend is the common early COVID-19 ad spend trend across the Australian and New Zealand media markets, although total media market trends vary markedly in March.

AU, NZ markets see early Covid impact on March data
May 4, 2020
STRONG growth in Newspaper ad spend is the common early COVID-19 ad spend trend across the Australian and New Zealand media markets, although total media market trends vary markedly in March.

Early SMI data suggests lesser Covid impact on AD demand in AU and NZ
April 8, 2020
No Wipeout: AU Agencies Spend...

SMI to Deliver Extra COVID 19 Ad Demand Updates
March 25, 2020
Earlier and More Demand Insights to Keep Market Informed AUSTRAL...

SMI Launches NZ’s First Monthly Digital AD Format Data
April 1, 2019
STANDARD Media Index and its NZ...

SMI's 2018 Entertainment Marketplace Summary 2018
March 14, 2019
Please see SMI's 2018 Entertainment Marketplace Update to see an aggregate and detailed review of entertainment programming during 2018.  Subscribing clients to the Report can vie...

SMI's 2018 News Marketplace Summary 2018
March 14, 2019
Please see SMI's 2018 News Marketplace Update to see an aggregate and detailed review of news programming during 2018.  Subscribing clients to the Report can view the whole report...

SMI's Sports Marketplace Summary 2018
February 28, 2019
Please see SMI's 2018 Sports Marketplace Update to see an aggregate and detailed review of sports during 2018.  Subscribing clients to the Report can view the whole report while o...

SMI Press Guide to Data Sharing
February 22, 2019
Standard Media Index (SMI), is the advertising intelligence company bringing transparency to the ad industry. Download this guide to how to use our data....

Media Mix Modeling: Why Marketer Type Makes a Huge Difference
February 18, 2019
What is the right media mix? It's a question that marketers are constantly asking themselves and their agencies. It appears simple enough, but complexities arise early in the proce...

Standard Media Index and Nielsen Establish New Relationship to fuel SMI’s AccuTV with Nielsen Ad Intel Data
October 15, 2018
Standard Media Index (SMI), the most trusted data company in media pricing, is becoming even more accurate thanks to a new agreement with Nielsen.