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SMI's 2018 Entertainment Marketplace Summary 2018
March 14, 2019
Please see SMI's 2018 Entertainment Marketplace Update to see an aggregate and detailed review of entertainment programming during 2018.  Subscribing clients to the Report can view the whole report while others will download the summary page....

SMI's 2018 News Marketplace Summary 2018
March 14, 2019
Please see SMI's 2018 News Marketplace Update to see an aggregate and detailed review of news programming during 2018.  Subscribing clients to the Report can view the whole report...

SMI's Sports Marketplace Summary 2018
February 28, 2019
Please see SMI's 2018 Sports Marketplace Update to see an aggregate and detailed review of sports during 2018.  Subscribing clients to the Report can view the whole report while o...

SMI Press Guide to Data Sharing
February 22, 2019
Standard Media Index (SMI), is the advertising intelligence company bringing transparency to the ad industry. Download this guide to how to use our data....

Media Mix Modeling: Why Marketer Type Makes a Huge Difference
February 18, 2019
What is the right media mix? It's a question that marketers are constantly asking themselves and their agencies. It appears simple enough, but complexities arise early in the proce...

Standard Media Index and Nielsen Establish New Relationship to fuel SMI’s AccuTV with Nielsen Ad Intel Data
October 15, 2018
Standard Media Index (SMI), the most trusted data company in media pricing, is becoming even more accurate thanks to a new agreement with Nielsen.

National Ad Market Jumps 8% in February, Excluding Olympics
March 26, 2018
National TV Up 7.6% with Sports & Cable News Delivering All Gains Standard Media Index, the only advert...

NFL Ad Spend Declined -1.2% in 2017 Regular Season
January 25, 2018
Advertising revenue during in-game NFL programming declined -1.2% during the 2017 regular season, earning a total $2.42 Billion dollars, according to ...

Travel Goods
Data to Drive Sales Strategies: New Product Category Ad Spend Data in Australia and New Zealand
November 8, 2017
Check out the product categories for SMI's data in Australia and New Zealand.

SMI on the Market
SMI on the Market – How the Advertising Industry Changed in August
September 8, 2017
...

Standard Media Index Adds New Product and Partnership Lead, Scales Strategic Operations
December 1, 2016
Former TiVo Executive Boon Yap Joins SMI to Help Capitalize on the Growing Opportunity of Attribution.

Digital Drives the UK Ad Market to Another Solid Year in 2015
February 26, 2016
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International Ad Spend Soars 7.2% Higher in Q3
December 16, 2015
Pharma, Tech and Auto Advertisers Drive the Gains.