Last modified: January 11, 2023
SMI Operations Pty Limited and its affiliated companies (“Standard Media Index”, “SMI”, “We”, “Us”, or “Our”) provides products and services to our clients (such as agencies, media publishers, brands, consulting firms, investment managers, content owners and rights’ holders) to help them have a real-world view into advertising spend by different media category levels, channels, costs, and other ad dimensions.
Please note that:
PERSONAL INFORMATION PROCESSED, PURPOSES AND LEGAL BASES OF PROCESSING
The following chart provides an outline of the categories of Personal Information we may process, including examples of what data points are included in each category, as well as the applicable purposes and legal basis of processing. Please note that often the same Personal Information is collected and processed for multiple purposes. For example, if you register for one of our events, we collect your Personal Information to enable your attendance, but we may also have the ability to use the same information for promotional purposes. As such, our collection and processing of your Personal Information and the applicable legal basis vary based on the context.
|Category of Personal Information
|Examples of data points
|Purposes and Legal Basis of Processing
|This information could include first and last name, email address, telephone number, business address, and title.
|Contact Information is collected to support SMI’s Sales Activities, to respond to your requests, provide support to customers, prospects and sales leads, market our solutions, and provide information about any events we host or sponsor. In these scenarios, Contact Information is generally shared directly by you, for example by completing a form on our sites, registering for one of our events or subscribing to one of our newsletters. Some information about you may be collected from publicly available resources. To the extent applicable and required from time to time, our lawful basis to process such Personal Information is your consent, or, if you are a customer, then based on our obligation to fulfill requirements mandated in our contracts to provide our solutions.
|This information could include business contact information such as name, email address, title, company information, country/geographic region, as well as credentials, such as user information and password, for our Reporting Tools.
|Account Information is necessary for SMI to operate the Reporting Tools, comply with our contractual and legal obligations, provide Customer support and effectively manage its standard business operations, such as providing billing and invoices to our Customers. In these scenarios, Account Information is generally shared directly by you or by our Customers in the course of their business relationship with SMI. Our lawful basis to process this Personal Information is our legitimate interest in supporting our daily business processes and operations.
Account Information is necessary to enable Customers and their designated representatives to access our Reporting Tools. In these scenarios, Account Information is generally shared directly by you or by our Customers in the course of their business relationship with SMI. Our lawful basis to process this Personal Information is based on our obligation to fulfill requirements mandated in our contracts to provide our solutions.
|Cookie Data (First and Third Party tracking)
|This information could include cookie IDs, Internet Protocol (IP) address, browser and device information, general location information and account log-in information.
|Cookie Data may be necessary to enable our Websites and Reporting Tools to operate efficiently, understand and improve your experience, ensure we remain compliant with local laws and regulations and protect ourselves against fraud, illegal activity and security risks, improve our Websites, Solutions and Reporting Tools and ensure we are able to effectively monitor activity on our Websites and Reporting Tools. Our lawful basis for this type of processing of Cookie related information is based on our legitimate interest to pursue these goals.
Cookies and other tracking technologies may be used to collect information about your use of our Websites and Reporting Tools so that they can provide advertising about products and services tailored to your interests on our Websites, or on other websites, and improve the features, quality and performance of our Reporting. To the extent applicable from time to time, our lawful basis to process such Cookie Data is your consent.
|Email Performance Information
|This information could include data about your interaction with an email you may have received from us, including, for example whether you clicked on a link or opened the email
|Email Performance Information may be collected to analyze and understand how you interact with our communications to report and improve our communications and Sales Activities intended to promote our Solutions. Our lawful basis for this type of processing of Email Performance Information related information is based on our legitimate interest to pursue these goals. It’s important to note that while this information is associated with the individual user, SMI’s use of Email Performance Information is generally limited to aggregated and anonymous inferences drawn from the data collected.
|Page Interaction Data
|This information could include whether you click on links or banners, or information about your device or browser.
|Page Interaction Data may be necessary to help us understand how you interact with our Websites to improve their performance, prevent fraud, illegal activity or security risks, improve our Websites and Reporting Tools and ensure we are able to effectively monitor activity on our Websites. Our lawful basis for this type of processing of Page Interaction Information related information is based on our legitimate interest to pursue these goals. It’s important to note that while this information is associated with the individual user, SMI’s use of Page Interaction Data is generally limited to aggregated and anonymous inferences drawn from the data collected.
|Reporting Tools Interaction Data
|This information could include general usage information about how you use and interact with our Reporting Tools, your click activity and most used features, the types of reports created and the general performance of the Reporting Tools during a use session, as well as any feedback you may provide about the Reporting Tools.
|Reporting Tools Interaction Data may be necessary to help us understand how you interact with our Reporting Tools, to improve their performance, prevent fraud, illegal activity or security risks, improve our Websites and Reporting Tools and ensure we are able to effectively monitor activity on our Reporting Tools. Reporting Tools Interaction Data may also be used to improve our Solutions. Our lawful basis for this type of processing of Reporting Tools Interaction Information related information is based on our legitimate interest to pursue these goals. It’s important to note that while this information is associated with the individual user, SMI’s use of Reporting Tools Interaction Data is generally limited to aggregated and anonymous inferences drawn from the data collected.
|This information could include information about your browser type, operating system, Internet Protocol (IP) address, click-activity and date/time stamps of your use.
|Web Logs may be necessary to help us monitor out networks, Websites and Reporting Tools, including to prevent fraud, illegal activity and security risks, improve our Websites and Reporting Tools and ensure we are able to effectively monitor activity on our Websites and Reporting Tools. Our lawful basis for this type of processing of Web Logs related information is based on our legitimate interest to pursue these goals. It’s important to note that while this information is associated with the individual user, SMI’s use of Web Logs is generally limited to aggregated and anonymous inferences drawn from the data collected.
IP addresses are unique numeric identifiers that are assigned to each computer, mobile phone, tablet or other device accessing the Internet. An IP address, by itself, cannot identify you personally. However, when combined with other information provided by your Internet Service Provider (ISP), your IP address can be used to identify the device accessing the Website. Under certain circumstances, recipients, their legal representatives, and/or law enforcement authorities may be able to combine this with information disclosed by ISPs to determine the source of a particular communication. You knowingly and voluntarily assume any risks associated with such disclosure.
In addition to the information outlined above, we may also develop inferences drawn from the Personal Information we collect about you and we may collect or receive information about you from other sources, including third parties, business partners, our affiliates, or publicly available information.
USE AND PROCESSING OF YOUR PERSONAL INFOMRATION
In addition to the uses outlined in Section 2, “Personal Information Processed, Purposes and Legal Bases of Processing”, SMI may use your Personal Information and any inferences drawn from such Personal Information in the following ways:
- To recognize you when you visit our Websites, interact with our Sales Activities or use our Reporting Tools;
- To promote our Solutions and improve our Sales Activities, including sending marketing and promotional materials and information related to our Solutions to Customers, prospects and sales leads;
- To improve our Websites, Sales Activities, Solutions and Reporting Tools;
- To promote the security of our Solutions, Websites, Sales Activities and Reporting Tools;
- To conduct analysis;
- To respond to inquiries from individuals, third parties and government entities;
- To enable us to fulfill contractual requirements provided for in our Customer agreements;
- For internal administrative purposes; and
- And otherwise required by applicable laws and regulations.
TO WHOM AND HOW WE MAY SHARE PERSONAL INFORMATION
SMI does not disclose Personal Information to third parties, except as strictly necessary for our business purposes to operate, support, maintain and improve our Websites, Sales Activities and Reporting Tools. To the extent we voluntarily share any Personal Information, we ensure it is protected by the recipients in a manner consistent with our own policies and standards.
We may share your Personal Information with:
Third Parties involved in a Corporate Transaction – in the event that SMI is acquired or merged with another company, or in the event of a reorganization, dissolution or other fundamental corporate change.
Additional disclosures to Third Parties – we may be able to share your Personal Information with other third parties based on your consent, or, in limited circumstances without your consent, for example, to the extent we are legally required to share such Personal Information as further described in this Section or in order to establish or exercise our rights, to defend against a legal claim, to investigate, prevent, or take action regarding possible illegal activities, suspected fraud, safety of person or property, or a violation of our policies.
We may be legally required to disclose your Personal Information:
- If a government entity, tribunal, law enforcement or regulatory agency requires such disclosure (for example as part of an ongoing investigation, subpoena, similar legal process or proceeding);
- As otherwise required under any applicable law, regulation, or rule; and
- If we believe, in good faith, that such disclosure is necessary to protect or defend our rights or the rights of others, to assist in an investigation or to prevent illegal activity.
In addition to the above, we may share Personal Information about you with others to the extent you consent to such sharing.
TRANSFERRING PERSONAL INFORMATION GLOBALLY
Please be aware that the Personal Information we collect may be transferred to and maintained on servers or databases located outside your state, province, country, or other jurisdiction. While some of your Personal Information may be temporarily stored or cached in a storage facility closer to you, to ensure our Websites and Reporting Tools are efficient and responsive, SMI generally stores all Personal Information collected through our Websites, Sales Activities and Reporting Tools in the United States. As a global company, we have employees in various countries, including in the United States, Australia, the United Kingdom, Canada, and Spain. Our employees at these locations may be required to access your Personal Information to support our operations. The level of data protection established in some of these locations, such as the United States, may be lower than the one established in the European Union or other jurisdictions that have enacted strong privacy laws and regulations. We take measures to ensure that your Personal Information is stored safely with us, meeting regulatory privacy and security requirements imposed on European Union businesses. We also ensure that any other recipient of your Personal Information offers an adequate level of protection and security, for instance by entering into the appropriate back-to-back agreements and, if required, standard contractual clauses or an alternative mechanism for the transfer of data as approved by the European Commission or other applicable regulator.
Cookies are small alphanumeric text files that are automatically assigned to visitors of a particular website or page. Cookies may be temporary and only reside on your browser or device during your visit, in which case they are called “session cookies,” or they may remain on your browser or device until you delete the cookie or it automatically expires, in which case they are called “persistent cookies”. Pixels are lines of code that sit within a webpage that are used to record information about a visit to that webpage.
SMI uses the following types of cookies:
|Type of Cookies
|Purpose of the Cookies
|Performance and Analytics Cookies
|These types of cookies provide aggregated and individual information about how individuals interact with or use our Websites or Reporting Tools. The information collected allows us to optimize performance, improve efficiency and responsiveness, improve our Websites and Reporting Tools, enhance safety features and prevent fraud and illegal activity.
|Google Analytics (Persistent)
|This type of cookie allows us to gather information about your visits to our Websites or Reporting Tools remains on your browser or device until you delete it or it automatically expires.
|This type of cookie provides information about your visit on our Websites and Reporting Tools that may include the cookie. We do not retain this data as it is deleted upon closing of your browser, and therefore we cannot share it with any third parties.
|Authentication and Security Cookies
|These types of cookies support log-ins in our Reporting Tools and allow us to enable faster and more secure access to our Reporting Tools.
|Social Media Sharing
|These types of cookies help with the Websites’ functionality. These are third party cookies, and they allow you to share comments, pages, bookmarks, and likes, and help to provide access to social networking tools more easily.
|Social Media Widgets
|Social media widgets we use on this Website include YouTube, LinkedIn, Facebook and Twitter. These social media widgets collect information about your visit to our Websites and your use of the social platform services (for example, buttons or likes) on our Websites. We do not share information with these social platforms, however please keep in mind that these social networks collect the data related to your visit on our Websites and any direct interaction with the social widget.
To find out how to manage cookies on popular browsers visit these pages:
If the browser you use is not listed here, you should be able to find this information on the browser developer’s website. Please be aware that any changes or preferences you set are only valid for the browser you set them on, if you are using different browsers or devices you will need to adjust your preferences on each individual browser or device.
SECURITY AND RETENTION OF YOUR PERSONAL INFORMATION
We are committed to earning and keeping your trust. We understand the need for your Personal Information to remain secure and private, and we have implemented security practices and procedures designed to safeguard your information.
Please remember that you also play a valuable part in data security. You should never share your account user name and/or password with anyone. If you feel your user name and/or password has been compromised, you should change it immediately. After you have finished using our Website(s) and Reporting Tools, you should log out of your Account and exit your browser so that no unauthorized persons can use our Website or Reporting Tools under your name or Account. If you have any questions about the security of your Personal Information, you can contact us at email@example.com.
We may retain your information for as long as your account is active or as needed to provide you services and to fulfill the purposes for which the data was collected or as otherwise set forth in other agreements. We may keep data longer if we have a legal obligation to keep it or to maintain necessary records for legal, financial, compliance, or other reporting obligations, and to enforce our rights and agreements.
COLLECTION OF INFORMATION FROM CHILDREN
None of our products or services are intended for use or purchase by children. Accordingly, we do not knowingly collect, either online or offline, information from children under the age of 13. If you believe that we might have any information from a child under age 13, please contact us at firstname.lastname@example.org.
HOW TO CONTACT SMI
Standard Media Index
24 West 40th Street, 7th Floor
New York, NY 10018
FOR CALIFORNIA CONSUMERS
Notice of Collection and Use of Personal Information
- Identifiers: including real name, postal address, unique personal identifier (such as cookies, mobile ad identifiers and similar technology), internet protocol address, email address, account name, and other similar identifiers
- Commercial Information: commercial information, including products or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies
- Online Activity: Internet and other electronic network activity information, including, but not limited to, browsing history and information regarding your interaction with websites, applications or advertisements
- Geolocation Data
- Inferences: inferences drawn from any of the information identified above
Sharing/Sale of Personal Information
You have the right to opt out of these disclosures of your information, as detailed below.
We do not sell the Personal Information of minors under 16 years of age without affirmative authorization if we have actual knowledge of the individual’s age.
California Consumer Privacy Rights
You have certain choices regarding your Personal Information, as described below.
- Access: You have the right to request, twice in a 12-month period, that we disclose to you the Personal Information we have collected, used, disclosed and sold about you during the past 12 months.
- Deletion: You have the right to request that we delete certain Personal Information we have collected from you.
- Opt-Out of Sale: You have the right to opt-out of the sale of your Personal Information.
How to Submit a Request. To submit an access or deletion request, or to opt-out of the sale of your Personal Information, please either email us at email@example.com or mail us at the address provided above in Section 10, “How to Contact SMI”.
Verifying Requests: To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to your Personal Information or complying with your request. If you have an account with us, we may seek to verify your identity by requiring you to sign in to your account and/or answer security questions related to your account. If you do not have an account with us, or an email address on file with us (such as if you signed up to receive our marketing emails), then there may not be a reasonable method by which we can verify your identity to the level of certainty required by the CCPA. This is because historically we have not linked device identifiers or advertising IDs to named actual persons. Accordingly, if you do not have an account with us, or an email address on file, and you request access to or deletion of your Personal Information, we will not be able to process your request at this time. If you designate an authorized agent to make an access, deletion or opt-out of sale request on your behalf, then (a) we may require you to provide the authorized agent written permission to do so, and (b) for access and deletion requests, we may require you to verify your own identity directly with us (as described above).
Additional Information. If you choose to exercise any of your rights under the CCPA, you have the right to not receive discriminatory treatment by us. To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request. This section is available in alternative formats upon request. To request it in an alternative format, please either email us at firstname.lastname@example.org or mail us at the address provided above in Section 10, “How to Contact SMI”.