Standard Media Index. Don’t Estimate, Know.
Standard Media Index, in conjunction with our agency and brand partners, makes it possible for the industry to have a real-world view into advertising spend by product category, ad revenue to media publishers and digital platforms, media pricing including CPMs, and future-booked commitments.
SMI began in Australia over a decade ago. Currently live, both Australia and New Zealand have had market-level products since 2010. Beyond those markets, China and India will be coming on-line as Pool Markets in 2022. Collectively, this is the largest set of advertising activity in the region. All media types are included from Traditional media to Digital media. Additionally, in Australia and New Zealand, users can select product category specific reports while the full data sets are also available in those markets as well as all other Pool Markets. Finally, agencies in the region can contact us to learn how they can have their data cleaned and harmonized as we do in the four markets above as well as the other markets in the region where we’re doing data harmonization work.
|New Zealand||95% +|
|Hong Kong||Building Out|
Premium Data Tiers in Australia and New Zealand
- Product Sub Category: Ad spend for 140+ granular product categories
- Media Owner $ Splits by Product Category
- Forward Pacings
- Bespoke Reporting