Standard Media Index is now a Guideline company. Learn more

Standard Media Index.  Don’t Estimate, Know.

Standard Media Index, in conjunction with our agency and brand partners, makes it possible for the industry to have a real-world view into advertising spend by product category, ad revenue to media publishers and digital platforms, media pricing including CPMs, and future-booked commitments.

How We Help

Media Publishers

Media publishers use SMI products and platforms to gauge the market, compare their performance to key competitors, evaluate media trends for strategic insight in content development or acquisition, understand product category performance, among many other applications.

Track the Advertising Market

Use SMI’s pool and full market data products to track the advertising marketplace by intersecting media publisher, advertiser product category, and media distribution platform. Explore global platforms and media distributors using SMI’s growing list of Pool markets.

Digital Adoption and Evolution

Gauge ad revenue potential on all screens and media distribution platforms. Understand your evolving competitive set as publishing on Digital allows greater overlap across formerly linear-publishing formats. See display ads on or video ads on, and audio ads on

Charge the Right Price

Use the SMI Pricing Intelligence Suite to gauge ad pricing at both the media platform and publisher levels, and by Upfront and Scatter in the National TV marketplace (U.S. only). Compare yourself to the competition on all screens and media distribution channels.

Standard Media Index. Don’t Estimate, Know.

Standard Media Index is now a Guideline company

Learn more