Insights

On February 3, 2022, Standard Media Index collaborated with The Association of Canadian Advertisers (ACA) on a webinar to look back at what 2021...

In this session from the Future of TV Advertising Canada Forum, Darrick Li, Managing Director of Standard Media Index, looks at the driving factors to the ad market rebound in Canada.

Sophisticated media advertising markets are averaging a 28.2% decline in advertising expenditure in the first wave of the COVID-19 pandemic, according to expert data analysis by the world’s leading advertising intelligence company.

STRONG growth in Newspaper ad spend is the common early COVID-19 ad spend trend across the Australian and New Zealand media markets, although total media market trends vary markedly in March.

Over the past few months COVID-19 has brought the world to a startling halt. Across Canada, strict lockdown measures in mid-March forced Canadians to stay home. We saw the cancellation of all sporting and live events, the closure of bricks and mortar store fronts, and a significant impact to the economy.

THE Australian and New Zealand media markets are unlikely to report the higher levels of decline in advertising demand often speculated due to the Coronavirus pandemic, according to early ad spend data from Standard Media Index.

According to the Rule of Three in economics, all industries mature into three dominant competitors. And that’s certainly evident in the linear TV business. Between them, ViacomCBS, NBCUniversal Media and The Walt Disney Co. now have a 55% share of all ad revenue on National broadcast and cable TV channels

the most trusted source of advertising pricing and spend data in the marketplace, today reported that it currently expects the full U.S. advertising marketplace to expand by 8% in 2019 (excluding cyclical events like the Olympics and World Cup). While major marketers are anticipated to grow a mere 2.5%, small and medium-sized businesses (SMB), who generally self-manage their ad spending through digital tools, will grow by nearly 14%. “Exponential growth can’t last forever as the industry matures, but these growth level declines are much more than an issue of percentages off expanding bases,” said James Fennessy, Standard Media Index CEO.

STANDARD Media Index and its NZ media Agency partners have today launched the first monthly view of Online Video, Display and Native ad spend for the NZ advertising market, providing valuable new insights into this significant media.

Please see SMI's 2018 Sports Marketplace Update to see an aggregate and detailed review of sports during 2018.  Subscribing clients to the Report can view the whole report while o...

Standard Media Index (SMI), is the advertising intelligence company bringing transparency to the ad industry. Download this guide to how to use our data....

Standard Media Index, the only advertising intelligence firm to source detailed and complete data directly from the major age...