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Early SMI data suggests lesser Covid impact on AD demand in AU and NZ
April 8, 2020
No Wipeout: AU Agencies Spend $17m in Past Two Weeks THE Australian and New Zealand media markets are unlikely to report the higher levels of decline in advertising demand often speculated due to the Coronavirus pandemic, according to early ad spend data from Standard Media Index. SMI AU/NZ Managing Director Jane Ractliffe said SMI, which collects the actual advertising payments made by...

The Power of Three: Merger and Ad Spend Shifts Revealed in New Data From SMI
January 23, 2020
According to the Rule of Three in economics, all industries mature into three dominant competitors. And that’s certainly evident in the linear TV business. Between them, ViacomCBS, NBCUniversal Media and The Walt Disney Co. now have a 55% share of all ad revenue on National broadcast and cable TV channels

Major Marketers Up 6% on a Two-Year CAGR Basis
June 10, 2019
SMI Releases Market Actuals Through April 2019 and Updated Media Forecasts Through 2023 (Two-year comparison shown to avoid year ago Olympics)...

SMI Launches NZ’s First Monthly Digital AD Format Data
April 1, 2019
STANDARD Media Index and its NZ...

SMI's Sports Marketplace Summary 2018
February 28, 2019
Please see SMI's 2018 Sports Marketplace Update to see an aggregate and detailed review of sports during 2018.  Subscribing clients to the Report can view the whole report while o...

SMI Press Guide to Data Sharing
February 22, 2019
Standard Media Index (SMI), is the advertising intelligence company bringing transparency to the ad industry. Download this guide to how to use our data....

National Advertising Market Gains 10% in July
August 27, 2018
Standard Media Index, the only advertising intelligence firm to source detailed and complete data directly from the major a...

National Advertising Market Gains 5% in Q2
July 23, 2018
Standard Media Index, the only advertising intelligence firm to source detailed and complete data directly from the major agen...

National TV Jumps 4% in April
June 4, 2018
Standard Media Index, the only advertising intelligence firm to source detailed and complete data directly from the major agency holding groups, unveiled national advertising revenue figures for April.  National TV increased ad revenue 4% in April YOY, with Cable up 6% and Broadcast flat. These figures exclude the NCAA Basketball Final Four Semifinals, which took place in April last year and in March this year.

National Ad Market Jumps 8% in February, Excluding Olympics
March 26, 2018
National TV Up 7.6% with Sports & Cable News Delivering All Gains Standard Media Index, the only advert...

US Ad Market Roars into 2018 by Jumping 10.8% in January
February 23, 2018
The total US ad market grew by 10.8% in January 2018 compared to January 2017, driven by significant gains in National Television and Digital platforms.

NFL Ad Spend Declined -1.2% in 2017 Regular Season
January 25, 2018
Advertising revenue during in-game NFL programming declined -1.2% during the 2017 regular season, earning a total $2.42 Billion dollars, according to ...

US Ad Market Grows by 3.7% in 2017 - Ad Spend on National TV Drops, While Digital, OOH, and Radio Grow
January 23, 2018
Through the entirety of 2017 (Jan. – Dec.), the advertising market grew 3.7%. Digital led the growth with an 11.9% increase. TV fell -3%, while Radio rose 5.9% and Out-of-Home rose 4.6%.