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A Look Back on 2021 to Inform the Market for 2022 – an ACA Webinar
April 27, 2022
On February 3, 2022, Standard Media Index collaborated with The Association of Canadian Advertisers (ACA) on a webinar to look back at what 2021 brought to the ad market and how it will affect 2022.  In this webinar, attended by 40+ professionals across multiple brands and categories, Kelly Fedoruk, Senior Client Solutions Manager at Standard Media Index, presented a look at 2021 National Brand ad spend across Canada and other English-Language Markets.  We looked at Canada’s role on the global stage, as we...

Exclusive view of Linear TV’s Stellar 2021 Year in Canada – a ThinkTV Webinar
January 30, 2022
In this session from the Future of TV Advertising Canada Forum, Darrick Li, Managing Director of Standard Media Index, looks at the driving factors to the ad market rebound in Canada.

SMI Tracks Covid Impact on Top Anglo Markets; Shows Average 28.2% decline in ad expenditure
July 21, 2020
Sophisticated media advertising markets are averaging a 28.2% decline in advertising expenditure in the first wave of the COVID-19 pandemic, according to expert data analysis by the world’s leading advertising intelligence company.

SMI Prepares for Strengthening Ad Market
July 16, 2020
STRONG growth in Newspaper ad spend is the common early COVID-19 ad spend trend across the Australian and New Zealand media markets, although total media market trends vary markedly in March.

Resurging from Lockdown – The slow recovery of the Canadian advertising industry
July 14, 2020
Over the past few months COVID-19 has brought the world to a startling halt. Across Canada, strict lockdown measures in mid-March forced Canadians to stay home. We saw the cancellation of all sporting and live events, the closure of bricks and mortar store fronts, and a significant impact to the economy.

Early SMI data suggests lesser Covid impact on AD demand in AU and NZ
April 8, 2020
THE Australian and New Zealand media markets are unlikely to report the higher levels of decline in advertising demand often speculated due to the Coronavirus pandemic, according to early ad spend data from Standard Media Index.

The Power of Three: Merger and Ad Spend Shifts Revealed in New Data From SMI
January 23, 2020
According to the Rule of Three in economics, all industries mature into three dominant competitors. And that’s certainly evident in the linear TV business. Between them, ViacomCBS, NBCUniversal Media and The Walt Disney Co. now have a 55% share of all ad revenue on National broadcast and cable TV channels

Major Marketers Up 6% on a Two-Year CAGR Basis
June 10, 2019
the most trusted source of advertising pricing and spend data in the marketplace, today reported that it currently expects the full U.S. advertising marketplace to expand by 8% in 2019 (excluding cyclical events like the Olympics and World Cup). While major marketers are anticipated to grow a mere 2.5%, small and medium-sized businesses (SMB), who generally self-manage their ad spending through digital tools, will grow by nearly 14%. “Exponential growth can’t last forever as the industry matures, but these growth level declines are much more than an issue of percentages off expanding bases,” said James Fennessy, Standard Media Index CEO.

SMI Launches NZ’s First Monthly Digital AD Format Data
April 1, 2019
STANDARD Media Index and its NZ media Agency partners have today launched the first monthly view of Online Video, Display and Native ad spend for the NZ advertising market, providing valuable new insights into this significant media.

SMI's Sports Marketplace Summary 2018
February 28, 2019
Please see SMI's 2018 Sports Marketplace Update to see an aggregate and detailed review of sports during 2018.  Subscribing clients to the Report can view the whole report while o...

SMI Press Guide to Data Sharing
February 22, 2019
Standard Media Index (SMI), is the advertising intelligence company bringing transparency to the ad industry. Download this guide to how to use our data....

National Advertising Market Gains 10% in July
August 27, 2018
Standard Media Index, the only advertising intelligence firm to source detailed and complete data directly from the major age...

National Advertising Market Gains 5% in Q2
July 23, 2018
Standard Media Index, the only advertising intelligence firm to source detailed and complete data directly from the major age...