Standard Media Index is now a Guideline company. Learn more

Standard Media Index.  Don’t Estimate, Know.

Standard Media Index, in conjunction with our agency and brand partners, makes it possible for the industry to have a real-world view into advertising spend by product category, ad revenue to media publishers and digital platforms, media pricing including CPMs, and future-booked commitments.

United States

Insights delivered by Standard Media Index’s pool is over 90% of major marketer ad spend in the United States.  It offers transparency and accuracy to an opaque market, particularly among the walled-gardens of Facebook, Google, and others. Additionally, we provide full market estimates for the linear video marketplace.  We provide the media ecosystem with additional tools and insights to monitor and respond in an incredibly fast-moving and evolving marketplace, reporting on all media types, publishers and categories two weeks after the end of each month.



Why risk your budget on an estimate?

Standard Media Index.  Don’t Estimate, Know.

Our Product Suite

The media industry is an increasingly opaque market, which is creating enormous challenges for publishers, brands, and agencies. Traditional media measurement systems for audience and advertising activity are being disrupted and facing serious issues with the fast-moving and incredibly dynamic rise of Digital.  Standard Media Index has the answer, with our suite of specialized products to meet your specific needs.


SMI Core

SMI Core Data captures the actual spend of up to 95% of national advertisers, to provide a complete monthly view of the market size, investment share and category performance. Core Data delivers detailed ad intelligence across all media types, including Television, OTT, Digital, Out of Home, Print, and Radio.



For a full market picture of Television Ad Revenue, AccuTV delivers a complete view and key metrics including spend by Program Name, Unit Cost, Buy Type, Paid Spot Count, ADU volume, and product category investment, and provides exclusive insight into TV media industry trends.


SMI Pricing Intelligence Suite

To address the growing industry demand for an accurate and unified cross-screen pricing metric, SMI provides unprecedented Ad Market Pricing Intelligence Tools including Granular Digital Video CPM reporting and Impression Based eCPM metrics for Linear TV.


Billing System Data

Ad spend for all media is sourced from agency billing systems and are cleaned and harmonized, providing agencies campaign-level data with comparisons to industry-wide aggregates. Clients and other organizations also have access to product category aggregations via SMI Core.

Advanced Digital Planning Data

Digital ad spend data is sourced from agency planning systems to provide greater granularity to billing system data provided by SMI Core. Placement-level analysis allows pool-wide aggregation of ad types, placement methods, types of video, and other digital specific classifications. Clients and other organizations also have access to product category aggregations via SMI Core.

Consulting Services

SMI provides interested clients and one-off project relationships for short term and strategic consulting projects. These have included, but is not limited to, data relationships, project planning, as well as strategic marketplace analytics.

The goal is to not leave money on the table.

Standard Media Index.  Don’t Estimate, Know.

Who We Work With

Standard Media Index. Don’t Estimate, Know.

Standard Media Index is now a Guideline company

Learn more