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COVID-19 Impact Starts to Bite – March Economic Market Update
April 30, 2020
The impact of the COVID-19 was first felt in the latter weeks of first quarter 2020. This was confirmed by our Cross Platform analysis which reports ad spending in March 2020. The market had a year-over-year decrease of -9%, as fear of the COVID-19 spread, fear of an economic slowdown and an absence of live sports.
The biggest loss was the cancell...
Early SMI data suggests lesser Covid impact on AD demand in AU and NZ
The Power of Three: Merger and Ad Spend Shifts Revealed in New Data From SMI
January 23, 2020
According to the Rule of Three in economics, all industries mature into three dominant competitors. And that’s certainly evident in the linear TV business. Between them, ViacomCBS, NBCUniversal Media and The Walt Disney Co. now have a 55% share of all ad revenue on National broadcast and cable TV channels
National TV Continues to Rebound With a 2% Lift in May Year-Over-Year
June 28, 2019
Strong Scatter, Cable and Broadcast News Numbers Credited for Upward Tick...
SMI's 2018 Entertainment Marketplace Summary 2018
March 14, 2019
Please see SMI's 2018 Entertainment Marketplace Update to see an aggregate and detailed review of entertainment programming during 2018. Subscribing clients to the Report can vie...
SMI's 2018 News Marketplace Summary 2018
March 14, 2019
Please see SMI's 2018 News Marketplace Update to see an aggregate and detailed review of news programming during 2018. Subscribing clients to the Report can view the whole report...
SMI's Sports Marketplace Summary 2018
February 28, 2019
Please see SMI's 2018 Sports Marketplace Update to see an aggregate and detailed review of sports during 2018. Subscribing clients to the Report can view the whole report while o...
Standard Media Index and Nielsen Establish New Relationship to fuel SMI’s AccuTV with Nielsen Ad Intel Data
October 15, 2018
Standard Media Index (SMI), the most trusted data company in media pricing, is becoming even more accurate thanks to a new agreement with Nielsen.
SMI Australia Launches World First Outdoor Ad Format Data
May 2, 2018
AUSTRALIA’S media Agency market has scored another world first, with Standard Media Index today releasing the first ad spend for Outdoor Ad Format (Static v Digital) ad spend...
Australia's Four Pillar Banks Gain Digital Ad Spend Transparency
December 4, 2017
Standard Media Index has created the first-ever bespoke industry database for Australia's Four Pillar Banks, to deliver transparency around Digital media advertising expenditure.
Data to Drive Sales Strategies: New Product Category Ad Spend Data in Australia and New Zealand
November 8, 2017
Check out the product categories for SMI's data in Australia and New Zealand.
Standard Media Index Taps TV, Media, and Analytics Veteran Meg Meurer Brossy to Lead Client Solutions
October 19, 2017
We're excited to announce the addition of Meg Meurer Brossy to our management team, who will serve as our first-ever Senior Vice President of Client Solutions. Brossy brings more than two decades of developing, and leading, technology, analytics and media companies, building dynamic solutions for Fortune 100 brand advertisers, and helping companies understand the power of data and technology to advance their business objectives.