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A Look Back on 2021 to Inform the Market for 2022 – an ACA Webinar
April 27, 2022
On February 3, 2022, Standard Media Index collaborated with The Association of Canadian Advertisers (ACA) on a webinar to look back at what 2021 brought to the ad market and how it will affect 2022.  In this webinar, attended by 40+ professionals across multiple brands and categories, Kelly Fedoruk, Senior Client Solutions Manager at Standard Media Index, presented a look at 2021 National Brand ad spend across Canada and other English-Language Markets.  We looked at Canada’s role on the global stage, as we...

SMI U.S. Ad Market Release Note: January 2022
February 17, 2022
Jan 2022 ad spend surpassed Jan 2021 by $1.1bn, growing +19% year-over-year, hitting a new record high for the month (per SMI Core data which goes back to 2017). Digital investment led the push for growth across all channels, attracting the lion's share of incremental dollars. Digital remained the only channel with double-digit quarterly increases vs. the prior year, going back to Q4 2020. Linear TV also contributed to the upward momentum across channels YoY, as Broadcast TV (+19%) offset modest Cable TV decline (-3%).

Exclusive view of Linear TV’s Stellar 2021 Year in Canada – a ThinkTV Webinar
January 30, 2022
In this session from the Future of TV Advertising Canada Forum, Darrick Li, Managing Director of Standard Media Index, looks at the driving factors to the ad market rebound in Canada.

The U.S Ad Industry Stages a Remarkable Comeback from Covid-19
January 14, 2022
Standard Media Index (SMI) estimates that the first phase of the COVID-19 pandemic cost the U.S. advertising industry at least $17 billion in money not spent by the biggest advertisers in the market. However, advertising has made a remarkable recovery with growth now nearly in line with spend projections from before the emergence of COVID.

Santa Claus Is Coming to Madison Avenue: Q4 Is Looking Up!
November 10, 2021
It’s still anyone’s guess how Santa will cope this year with supply-chain breakdowns, pent up consumer demand and the pandemic continuing. But Standard Media Index's forward-bookings data, and the perspective of several industry pundits we interviewed, provide a reason for optimism that advertising is in for a strong 4th quarter. 

Future-proofing the UK Media Business with 21st Century Insights
November 7, 2021
SMI will be bringing its solutions to the UK market soon. SMI’s insights into agency bookings reveal how much advertisers are actually paying. Why risk your budget on an estimate? Don’t Estimate. Know.

SMI Relaunches US Ad Tracker to Provide a Complete, Monthly View on Cross-Media Spend and Pricing Trends
October 28, 2021
Six years ago, Joe Mandese, the editor in chief of MediaPost approached Standard Media Index about creating a true index of ad industry market health, akin to the Dow Jones Index. We thought it was a great idea, and we have published the SMI U.S. Ad Maret Tracker ever since.

What is driving ad expenditure in Canada as we reach the inflection point in the ad market rebound?
September 29, 2021
In this session from the Future of TV Advertising Canada Forum, Darrick Li, Managing Director of Standard Media Index, looks at the driving factors to the ad market rebound in Canada.

Future of TV Advertising Forum
July 12, 2021
In this session from the Future of TV Advertising Forum, Ben Tatta, President of Standard Media Index, looks at the business side behind the explosion of AVOD services. SMI reports the actual investment trends for ad-supported services, including the CPMs they are commanding.

Ad Spend Recovery Confirmed Across Anglo Ad Markets
May 26, 2021
The global COVID pandemic has delivered the largest decline in ad spend yet seen in key advertising markets, with national ad spend in the Anglo Markets decreasing by 8% in 2020. However, our data also shows that while the decline in ad spend has been at a record level, the market recovery is well underway with these markets reporting combined growth of +5% in the final quarter.

NFL TV Ad Revenue up to $3.4 Billion in 2020/2021 Season
March 11, 2021
In an increasingly fragmented video landscape, the NFL continues to be a juggernaut that generates billions of dollars in ad revenue for their cable and broadcast partners each year.

Ad Spend Intelligence for Key Anglo Markets 2020
February 8, 2021
The global COVID pandemic has delivered the largest decline in ad spend yet seen in key advertising markets, with national ad spend in the Anglo Markets decreasing by 8% in 2020. However, our data also shows that while the decline in ad spend has been at a record level, the market recovery is well underway with these markets reporting combined growth of +5% in the final quarter.

Strong Finish For CPG National Ad Spend In 2020
February 1, 2021
After a dismal second quarter 2020, the national ad marketplace ended with a strong fourth quarter. SMI reported no category was stronger in the final quarter than Consumer Packaged Goods, with year-over-year ad spend growth of +34%, the most of any vertical. For calendar year 2020, CPG ad spend grew +10%, compared to -7% for the entire ad market.