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Standard Media Index Expands U.S. Leadership Team with Key Appointment of Ben Tatta as President
July 6, 2020
Role will support the continued growth and expansion of Standard Media Index within the U.S. Market
NEW YORK. JULY 6, 2020 – Today, Standard Media Index - the industry’s most trusted source of ad intelligence and pricing data, announced the appointment of Ben Tatta as President for the U.S. market. In this role Tatta will lead the growth and expansion of the business in the U.S., reporting directly to Global CEO, James Fennessy....
COVID-19 Impact Starts to Bite – March Economic Market Update
April 30, 2020
The impact of the COVID-19 was first felt in the latter weeks of first quarter 2020. This was confirmed by our Cross Platform analysis which reports ad s...
Early SMI data suggests lesser Covid impact on AD demand in AU and NZ
The Power of Three: Merger and Ad Spend Shifts Revealed in New Data From SMI
January 23, 2020
According to the Rule of Three in economics, all industries mature into three dominant competitors. And that’s certainly evident in the linear TV business. Between them, ViacomCBS, NBCUniversal Media and The Walt Disney Co. now have a 55% share of all ad revenue on National broadcast and cable TV channels
National TV Continues to Rebound With a 2% Lift in May Year-Over-Year
June 28, 2019
Strong Scatter, Cable and Broadcast News Numbers Credited for Upward Tick...
SMI's 2018 Entertainment Marketplace Summary 2018
March 14, 2019
Please see SMI's 2018 Entertainment Marketplace Update to see an aggregate and detailed review of entertainment programming during 2018. Subscribing clients to the Report can vie...
SMI's 2018 News Marketplace Summary 2018
March 14, 2019
Please see SMI's 2018 News Marketplace Update to see an aggregate and detailed review of news programming during 2018. Subscribing clients to the Report can view the whole report...
SMI's Sports Marketplace Summary 2018
February 28, 2019
Please see SMI's 2018 Sports Marketplace Update to see an aggregate and detailed review of sports during 2018. Subscribing clients to the Report can view the whole report while o...
Standard Media Index and Nielsen Establish New Relationship to fuel SMI’s AccuTV with Nielsen Ad Intel Data
October 15, 2018
Standard Media Index (SMI), the most trusted data company in media pricing, is becoming even more accurate thanks to a new agreement with Nielsen.
SMI Australia Launches World First Outdoor Ad Format Data
May 2, 2018
AUSTRALIA’S media Agency market has scored another world first, with Standard Media Index today releasing the first ad spend for Outdoor Ad Format (Static v Digital) ad spend...
Australia's Four Pillar Banks Gain Digital Ad Spend Transparency
December 4, 2017
Standard Media Index has created the first-ever bespoke industry database for Australia's Four Pillar Banks, to deliver transparency around Digital media advertising expenditure.
Data to Drive Sales Strategies: New Product Category Ad Spend Data in Australia and New Zealand
November 8, 2017
Check out the product categories for SMI's data in Australia and New Zealand.
