SMI makes second Canadian leadership hire

NEW YORK — As Standard Media Index (SMI) continues its expansion into the Canadian market, the advertising intelligence company announced today it’s growing its Canadian leadership team with the appointment of Darrick Li (pictured) as vice-president of sales and client services. In this role, Li will be responsible for building the SMI brand and developing strategic relationships with agency partners and industry associations to grow the client base within the Canadian market to maximize success of client business opportunities, says the press release. “The Canadian media market has been stifled with a major lack of transparency around advertising expenditure.