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Linear TV Ad Spending Down 5% in 2018-19, SMI Reports
January 2, 2020
Advertising spending on linear TV fell 5% to $44.2 billion during the 2018-19 television year, according to a new report from Standard Media Index....
Gaps in Ad Intelligence Are Hurting Media Companies
November 18, 2019
When it comes to staying agile in today’s crowded media landscape, increasingly companies know that competitive market intelligence is crucial to making better decisions. The abi...
Networks Getting Early Season Hike in NFL Game Ad Prices
October 31, 2019
With football continuing as a TV powerhouse, networks have been able to score higher prices for commercials in NFL games this season, according to research company Standard Media I...
July National TV Ads Up 3% Excluding World Cup
August 29, 2018
National television advertising revenue rose 3% in July excluding revenue from the World Cup....
