Advertising spending on linear TV fell 5% to $44.2 billion during the 2018-19 television year, according to a new report from Standard Media Index.
TV spending isn’t as concentrated during the upfronts as they once were, according to SMI.
John P. Filo/CBS
In its review of the last broadcast year, SMI noted that the upfront accounted for just 49% of linear ad spending, dropping below 50% for the first time. Upfront spending at the 2018-19 upfronts was $21.5 billion.
