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Linear TV Ad Spending Down 5% in 2018-19, SMI Reports

Author: Jon Lafayette

Advertising spending on linear TV fell 5% to $44.2 billion during the 2018-19 television year, according to a new report from Standard Media Index.

David Nevins, chief creative officer, CBS Corp., during CBS's 2019 upfronts presentation on May 15.

TV spending isn’t as concentrated during the upfronts as they once were, according to SMI.

John P. Filo/CBS

In its review of the last broadcast year, SMI noted that the upfront accounted for just 49% of linear ad spending, dropping below 50% for the first time. Upfront spending at the 2018-19 upfronts was $21.5 billion.

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