Darrick Li

Darrick Li – VP Sales and Client Service, Canada

Darrick joins SMI bringing over 12 years of digital media experience. Prior to SMI, Darrick held a senior role at Comscore, Inc., working with the leading agencies, publishers and marketers in the broadcast, digital media, and advertising industry. His unwavering work ethic and ambition to become a great storyteller led him to be a part of the Marketing faculty at Seneca College, teaching with the Social Media graduate certificate program. Darrick has also become actively involved with major industry associations, committees, initiatives, and speaking engagements in some of the industry’s largest conferences across Canada. Darrick received his B.B.A. from Wilfrid Laurier University.