Darrick Li – VP, Business Development & Strategic Partnerships, North America
Darrick brings over 14 years of measurement, media, and advertising experience. Prior to SMI, Darrick held a senior role at Comscore, Inc., working with the leading agencies, publishers, and marketers across digital media. His unwavering work ethic and ambition to become a great storyteller led him to be a part of the Marketing faculty at Seneca College in Toronto, teaching with the Social Media graduate certificate program. His passion for food has driven him to be a Board Director at North York Harvest Food Bank, contributing to the challenges of food insecurity. In his current role at SMI, he oversees the Canadian operation across partnerships, product, business development, and client service and is actively involved in global business development and strategic partnerships alongside the SMI leadership team. Darrick is actively involved with industry associations, committees, initiatives, and speaking engagements in some of the largest conferences across Canada. Darrick received his B.B.A. and Major in Marketing from Wilfrid Laurier University.