COMPARE YOUR CLIENTS’ MEDIA BUYS
TO THE OVERALL MARKETPLACE TO
IMPROVE RETENTION AND NEW
With SMI’s data management platform, all your internal data is aggregated in one-place and organized so you can find what’s needed with ease.
Use SMI data to create instant and granular analytics reports to meet any client request. Monitor changes in trends across media vendors to uncover new opportunities to reach your audience. Analyze media owners’ cross-platform portfolios to identify new supplier opportunities. Combine SMI’s real ad spend with audience and ratings data, to understand which media properties are delivering the best value.
HOW AGENCY PRACTITIONERS LEVERAGE SMI DATA
|Capabilities||Strategy & Planning||Investment & Buying|
|National vs. SMB's in Digital|
|Category Share Tracking|
|Pre-flight Video Optimization|
|Media Share Benchmarking|
|Size of Media Properties|
|Ad Spend Trends by Market|
Make smarter decisions with the support of SMI data today.
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