Media Agencies

COMPARE YOUR CLIENTS’ MEDIA BUYS
TO THE OVERALL MARKETPLACE TO
IMPROVE RETENTION AND NEW
BUSINESS OUTCOMES

With SMI’s data management platform, all your internal data is aggregated in one place and organized so you can find what’s needed with ease


Use SMI data to create instant and granular analytics reports to meet any client request. Monitor changes in trends across media vendors to uncover new opportunities to reach your audience. Analyze media owners’ cross-platform portfolios to identify new supplier opportunities. Combine SMI’s real ad spend with audience and ratings data to understand which media properties are delivering the best value

 

HOW AGENCY PRACTITIONERS LEVERAGE SMI DATA

Capabilities Strategy & Planning Investment & Buying
National vs. SMB's in Digital
Pricing Indices
Media Trends
Category Share Tracking
Cross-Media Optimization
Pre-flight Video Optimization
Media Share Benchmarking
Category Insights
Size of Media Properties
Liability Levels
Ad Spend Trends by Market

Make smarter decisions with the support of SMI data today.

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