Media Agencies
COMPARE YOUR CLIENTS’ MEDIA BUYS
TO THE OVERALL MARKETPLACE TO
IMPROVE RETENTION AND NEW
BUSINESS OUTCOMES
With SMI’s data management platform, all your internal data is aggregated in one place and organized so you can find what’s needed with ease
Use SMI data to create instant and granular analytics reports to meet any client request. Monitor changes in trends across media vendors to uncover new opportunities to reach your audience. Analyze media owners’ cross-platform portfolios to identify new supplier opportunities. Combine SMI’s real ad spend with audience and ratings data to understand which media properties are delivering the best value
HOW AGENCY PRACTITIONERS LEVERAGE SMI DATA
| Capabilities | Strategy & Planning | Investment & Buying |
|---|---|---|
| National vs. SMB's in Digital | ||
| Pricing Indices | ||
| Media Trends | ||
| Category Share Tracking | ||
| Cross-Media Optimization | ||
| Pre-flight Video Optimization | ||
| Media Share Benchmarking | ||
| Category Insights | ||
| Size of Media Properties | ||
| Liability Levels | ||
| Ad Spend Trends by Market |
Make smarter decisions with the support of SMI data today.
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