Standard Media Index is now a Guideline company. Learn more

Brands & Consulting Firms


Stop guessing and discover exactly where ad spend goes by advertiser product category.

Understanding how your marketing efforts deliver results is only half the battle when trying to grow market share. To truly optimize your efforts, you must also know where, when, and how your competitive set is trying to reach that same pool of potential customers and learn from their successes and failures. Follow advertiser categories across media platforms to track the movement of dollars between traditional and digital or between national and local media. Compare spend across ad types relative to different publisher types. Identify trends and seasonality changes by industry.

Overlay SMI numbers with other sources of sales data to get highly accurate estimates on ROI and marketing effectiveness. Optimize the performance of your brand’s ad dollars by seeing how you stack up compared to your competitors.

Make smarter decisions with the support of SMI data today.

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Standard Media Index is now a Guideline company

Learn more