Big advertisers channelled more spending towards newspapers in April

Big businesses and government departments increased their spending on newspaper advertisements during the height of the coronavirus crisis, while TV, digital and radio advertising sank, ad agency data suggests.

TV advertising bookings were down 33 per cent, spending on radio advertising fell 26 per cent and digital and outdoor advertising sales both plunged 39 per cent in April, according to figures supplied by New Zealand advertising agencies to Sydney company Standard Media Index (SMI).