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Canadian ad spend fell more than 36% in March to May period: SMI

Author: Chris Powell
Publication: The Message

The global pandemic led to record declines in ad spend levels across some major advertising markets between March and May, according to new data from advertising intelligence firm Standard Media Index.

Using media agency billing data, SMI tracked spending across the United States, the U.K., Canada, Australia and New Zealand from the beginning of the pandemic until the end of May.

It found that spending across the five markets dropped by an average of 28.2% as advertisers pulled back amid fears of a global recession.

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