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Big Bucks for Big Game Ads
January 30, 2018
FOX Business discusses NFL ad revenue based on SMI data on the show "Making Money with Charles Payne."...
Advertisers Pull Back on NFL Spending
January 25, 2018
Marketers spent $2.42 billion on in-game NFL commercials in 2017, a 1.2 percent decline from the previous regular season, according to Standard Media Index, which tracked outlays a...
CMO Today: NFL Ratings; Latest on Uber and Fetch Legal Dispute; Publisher View on Facebook
January 4, 2018
Football remains one of the most attractive draws on television for advertisers. Standard Media Index data show overall in-game NFL ad sales revenue was up 2% from last year....
NFL Ratings Are Down This Season, but TV Ad Spending Still Jumped 2 Percent in September
October 23, 2017
Ad spend on NFL games in September increased 2 percent from the year prior, according to new data from Standard Media Index....
Despite Ratings Issues, NFL Ad Revenue Up in September
October 23, 2017
While there is concern that ratings are down for NFL broadcasts, advertising revenue continues to be strong, according to the latest figures from Standard Media Index....
Ad Revenues Increase for NFL Broadcasts Despite Flagging Viewership
October 23, 2017
Standard Media Index estimates that in-game ad revenues were up 2% in September, to $513M. That's despite league-wide ratings down about 5% Y/Y....
NFL Games Draw 2% Increase in Ad Spending During September, SMI Says
October 23, 2017
SMI said that while revenue did increase slightly, there was also an increase in makegoods (or audience deficiency units) across all TV networks that air NFL games....
NFL Posts Small Uptick In September TV Ad Revenues
October 23, 2017
Across five national networks, TV advertising for the NFL pulled in $513 million versus $504 million in September 2016, according to Standard Media Index....
NFL Has Lower Ratings, But Pricier TV Spots
August 31, 2017
With a week to go before the start of the new NFL season, perception problems remain for the league — but probably not with national TV advertising dollars....
Here’s Why the Effects of Advertising’s Brand Safety Crisis Will Be Permanent
August 31, 2017
In the second quarter, YouTube’s direct ad spend fell 26%, according to the Standard Media Index....
Fox Will Air Shorter Advertisements During NFL Games
August 31, 2017
National Football League ad for 2016 hit a record $3.5 billion, up 3 percent over 2015, according to research firm Standard Media Index (SMI)....
IABNZ’s Internet Advertising Report: New Methodology, Desktop Leads the Way and Mobile Remains Small
August 29, 2017
Interactive advertising revenue reached $431.1 million over the first half of 2017 according to the IABNZ’s revamped internet advertising report....
