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Axios Media Trends - Pharma Ad Market Skyrockets
August 29, 2017
According to Standard Media Index, pharmaceutical advertising is booming, while other category leaders continue to decline....
Celebrity Gossip Shows from Page Six and Daily Mail Bring a Tabloid War to TV
August 25, 2017
Ad spending on first-run syndicated TV programming is up 6.5% through the first seven months of 2017 to $1.9 billion, according to Standard Media Index....
YouTube Finally Realized Neo-Nazis are Bad for Business
August 25, 2017
The brand safety crisis caused direct advertising spending on YouTube to decrease by 26 percent year-over-year in the second quarter of 2017, according to Standard Media Index....
SMI: Radio Hotter Than July With 22% National Ad Revenue Rise.
August 24, 2017
After several disappointing months of declining advertising spending, radio can finally toast some positive news from July as billings spiked double-digits....
Standard Media Index: YouTube’s Direct Ad Spend Down 26% In Q2 Amid Brand Safety Crackdown
August 24, 2017
While Google claimed advertisers are returning to YouTube, data from Standard Media Index reveals advertisers really did tighten their purse strings after the video platform’s br...
National TV Ad Revenues Rose 2.5% in July, SMI Says
August 23, 2017
Revenues for the national television advertising market rose 2.5% in July thanks largely to growth at cable networks, according to Standard Media Index....
Sports Gave TV Advertising a Boost in July, SMI Says
August 23, 2017
National TV ad revenue rose 2.5% in July thanks largely to gains in sports on cable, according to new figures from research company Standard Media Index....
Digital Media Returns High Growth For July, TV Posts 5% Gain
August 23, 2017
After a few months of slower growth, digital-media advertising revenue has resumed its double-digit climb -with social media, search and internet radio among its strongest performe...
Sports Helps Cable’s July Ad Spend
August 23, 2017
Cable saw a nearly 30 percent increase in spending around sports programming last month, according to advertising intelligence company Standard Media Index....
Automotive Advertisers Underpin Australian Media as Other Advertisers Fall Away, Data Reveals
August 23, 2017
Growth in the Australian advertising sector is being underpinned by the automotive industry, with TV and digital relying heavily on car makers for revenue as other sectors fall awa...
SMI July: Agencies Start New Year in an Uncertain State, Ad Spend Down 12.5%
August 17, 2017
The media agency market has started the new financial year in an uncertain state, with total demand down 12.5% to $496.6m, reports SMI....
SMI Data: Tough Start to New Financial Year For Agency Market
August 16, 2017
Australia’s media agency market has started the new financial year in an uncertain state, with total demand back 12.5 per cent to $496.6 million....
