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Why Snap's Claim That TV Is Dying Is a Big Exaggeration
February 22, 2017
Television advertising spending totaled $64.3 billion in 2016, narrowly edging digital ad-spending at $63.9 billion, according to initial estimates compiled by Standard Media Inde...
Rio Olympics and the Election Sparked a 4.4% Increase in TV Ad Revenue in 2016
January 25, 2017
The television ad market in 2016 saw a 4.4 percent revenue increase over 2015 thanks to the Summer Olympics and the election, according to new data from Standard Media Index....
The Scatter Market Plateaus; Venture Capital Has Slowed For Ad Tech
August 30, 2016
After a scorching hot upfront period, Standard Media Index (SMI) notes the scatter market seems to have plateaued. Case in point: The broadcast scatter market was down 10.5% YoY in...
This Summer, More Digital Backlash
August 27, 2016
Advertisers are moving their money back to cable and broadcast. Digital ad spending is still growing. But it’s no longer booming, or at least it’s not this summer....
TV Ad Spending Rose 3.2% to $2.4B in July
August 26, 2016
Ad spending on national TV rose 3.2% to $2.4 billion in July, powered by a big gain in cable, according to new figures from research company Standard Media Index....
National TV Ad Spend Up 3.2%; Cable Gains 5.6%
August 26, 2016
Total national TV advertising dollars grew by 3.2% in July to $2.46 billion -in line with overall U.S. advertising growth for the month- with cable networks posting the strongest r...
Doldrums: Broadcast Ad Sales Growth Slows in July
August 26, 2016
Media bosses during the recent earnings season raved about the strength of the scatter market, but the July ad sales figures suggest that the once-torrid broadcast market may be co...
SMI Enables 'Full Market' Coverage Of National TV, Provides Visibility On GroupM Spending
July 27, 2016
Standard Media Index is introducing a new modeling technique that will give the ad industry full market transparency of the national TV advertising marketplace....
Madison Avenue Trading Volume Falls 10% In April, Up 18% From 12-Month Low
May 22, 2015
The U.S. ad marketplace declined 9.9% in April, according to a new dynamic market index of Madison Avenue’s media trading volume....
U.S. Ad Spending Ticks Up in January, But TV Remains Weak
February 24, 2015
TV networks are gearing up for the spring “upfronts,” where cable and broadcast companies present their upcoming seasons to marketers in the hopes of securing ad contracts....
2014 Ends on A Weak Note for TV Networks
January 22, 2015
TV networks were hoping for a year-end surge in ad dollars thanks to holiday ad spending, but their shopping carts came up a bit empty....
SMI: TV Ad Spending Down 2% in November
December 18, 2014
Advertising spending on television declined 2% in November, according to new figures from research company Standard Media Index. Spending on cable was down 4%....
