SMI DATA : AD Spends Dive On Soft Pre-Christmas
In Australia, outdoor was the only media reporting higher November bookings (up 0.4 per cent).
But while retail advertising strongly underpinned the NZ media (the retail and specialty retail categories were the two strongest performers this month in a pre-Christmas ad spend boon with retail ad spend growing 25.4 per cent year-on-year and specialty retail ad spend up 13.6 per cent, it was a very different picture in Australia.
